March 09: India’s emerging beauty retailer Nykaa has recently partnered with Skincare brand Mario Badescu as they plan to exclusively launch the brand in the Indian market.
On the other hand, Nykaa has also strengthened its luxury portfolio enabling the retailer to sell the brand across India at selected stores as well as on their online platform too.
Nykaa is currently India’s leading beauty retailer having a strong profile of International luxury cosmetics brands as the list includes names like Estee Lauder, Clinique, Bobbi Brown, Smashbox, Sulwahsoo, Huda Beauty, Kay Beauty, Too Faced, and Burberry, among others.
Talking about the recent merge of the Indian retailer and the skincare brand, the vice president of Mario Badescu Skin Care Inc, Joseph Cabasso in a statement quoted, “We are so excited to be launching exclusively with Nykaa in India. The curated selection of brands felt like the perfect retail partnership to introduce our affordable, luxury skincare products to the Indian consumer.”
A Nykaa spokesperson added, “Mario Badescu is an iconic skincare brand, revered across the globe and we are thrilled to launch it in India only on Nykaa. Our team is tirelessly working on getting the best of beauty and skincare brands for our customers from across the globe, and now with the launch of Mario Badescu, we hope to delight all our skincare aficionados with an effective and accessible range.”