Myntra announces the launch of the ‘Big Fashion Festival’. The next festive season’s ultimate fashion shopping experience is set to take place between 16 and 22 October. The apparel major is expected to give its customers 9 lakh designs from a range of 5000+ labels. And the pricing of the apparel would be something one has never witnessed before. The app is expected to appeal to over 4 million unique customers. Also a 2X rise in traffic over the previous festive season as part of the seven-day ‘Big Fashion Festival’.
Myntra’s holistic approach to its marketing strategies is projected to meet 150 + million people across the. They are also targeting Bollywood, Tollywood and other regional celebrities, along with top T20 teams. A huge rise in demand, at 4X over BAU and 2X over the last festive season. With 50 per cent of the contribution coming from tier 2-3 markets, is expected to witness the largest edition of fashion festival.
On October 16, beginning at midnight, there will be a ‘Grand Opening Hours’ promotion for 2 hours. Including the best value offers from top brands such as Puma, Vero Moda, GAP, Roadster, Nike, Levis and more. Myntra has now added a ‘Play & Earn’ feature where users can play games and redeem their stars to get the Gold slot that will give them a 4-hour shopping window before the event starts.
“Amar Nagaram, CEO, Myntra, speaking about Myntra’s upcoming Big Fashion Festival, said,” Myntra’s Big Fashion Festival will give consumers across the nation a specially selected range of 9 lakh styles, waiting to bond over the joy of holidays. The region-specific collection will encourage millions of customers to enjoy the country’s festive diversity with diverse fashion choices.