June 21: Only India, Bestseller’s apparel brand has recently partnered with Disney aiming to launch the Only X Mickey Mouse collection which will be a line of printed streetwear for women.
The newly introduced collection will feature garments including shorts. shirt dress, t-shirts, skirts. All the items are along with the relaxed silhouettes and will feature Disney’s Mickey Mouse character. The items will also have oversized logos styled with scribbled art style designs making them more youthful and bold.
The collection is designed to fit into the transition from working from home to running errands as the brand is following the continuing trend for loungewear. The collaborative collection is priced starting from Rs 1,699 and has launched on Only’s Indian e-commerce site and in the brand’s stores all across the country.
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Only India currently has 54 brick-and-mortar stores and 289 shop-in-shops across the country, alongside its dedicated India e-commerce store and also has a presence on multi-brand online platforms. The brand describes itself as one of the leading denim brands in Europe.
The brand is sold in over 4,500 stores worldwide. Run by fashion business Bestseller which was launched in Denmark back in 1975, Only is present in 46 countries that include India as well.
Earlier on Thursday, the brand announced in a press release, “The collaboration truly marries and highlights Only India and Mickey’s style, utility and contemporary trends. It commemorates the classic character in a way one couldn’t have imagined.”
