June 16: The ethnic wear and lifestyle brand of Aditya Birla Fashion and Retail Limited, Jaypore has recently entered the menswear market with the help of its latest collection of more than 240 styles prepared from sustainable textiles.
The first menswear collection launched by Jaypore features a wide range such as kurtas, shirts, trousers, and fusion styles. The same was announced in the press release on Tuesday.
Menswear collection by ABFRL’s Jaypore has a ting of the brand’s signature wearable take on the Indian heritage crafts for the male audience, styles ranging from formals to casuals.
Made from textiles including Mangalgiri, Tussar silk, linen, and cotton, the collection has designed with a subtle detailing provided with Kantha embroidery and pin-tucks taking the unique colour palette ranging from neutral tones to traditional bright hues.
The brand launched the collection exclusively on Jaypore’s e-commerce store and all across their brick-and-mortar outlets. Also, the brand has recently introduced its summer womenswear collection as well that features all ranges from occasion kurtas to work from home designs.
During a press release, the brand’s business head Rashmi Shukla, “Jaypore is excited to enter the menswear category, and bring to it a freshness of design, crafts and fabrics.” Further, she added, “Menswear by Jaypore is an amalgamation of the rich heritage of India and the modern elements of essential wear. This collection renders a picture of The Jaypore Man, who is confident and self-assured, a new-age conscious consumer who believes in making responsible choices. He shares a heightened sense of rootedness with his intention to shop and support local as well as sustainability. The Jaypore Man wears his Indian-ness with élan and his confidence that makes traditional wear look sharp and stylish.”