June 21: Personal care and beauty brand Myglamm has recently brought Bollywood actor Shraddha Kapoor on board as its new brand ambassador.

Other than being the popular face of the brand, Shraddha Kapoor has also made an investment in Myglamm. Along with its other plans, the brand also has plans to launch campaigns featuring the actor to make a tight hold in the Indian beauty market.

Found back in the year 2017, Darpan Sanghvi and Priyanka Gill introduced the brand and has now, successful in making Myglamm India’s fastest-growing D2C beauty brand offering a range of products across makeup, skincare and personal care. The brand also has more than 10,000 offline ‘points of sale’ across India’s 70 cities.

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Sharing his take over the association with the actor, Darpan Sanghvi, founder and CEO of Myglamm said, “At Myglamm we are building great products by connecting with our consumers digitally and understanding what they want. We are excited to welcome Shraddha as an investor in Myglamm and join us on this journey of creating India’s largest beauty company leveraging content, community and commerce.”

Sharing her excitement over being associated with the beauty brand, Bollywood actor Shraddha Kapoor quoted, “I’m really excited to be the face of Myglamm and have the opportunity to invest in it. The DTC beauty market is growing rapidly, and I believe it is the future. Through Myglamm, I hope to understand and fulfil the beauty needs of my fans and followers.”

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