February 22: Partnering with jutti brand Fizzy Goblet, jewellery brand Tribe Amrapali has collaboratively launched a collection of footwear along with its matching accessories known as ‘Lucky Charms’. Both the brands, Amrapali and Fizzy Goblet announced their collaboration and first collection together on February 18 via Facebook by going live on Goblet’s e-commerce store.
This collection consists of Fizzy Goblet’s timeless embellished juttis paired with the traditional ethnic jewellery of Tribe Amrapali. Each design is elegant and contains the beauty of its own as they are named Tara, Chaand, Gudiya, Laal, Ayana, Nazar, and Baadal. The prices of these juttis are ranging from 62$ (Rs. 4,491 in Indian rupee) to 90$.
The collaboration is known as Tribe X Fizzy Goblet as it features the best one-of-its-kind collection. You can shop the products over here on Fizzy Goblet official e-commerce platform.
The collection consists of embroidered juttis those are interchangeable and have in-built charms as it can be matched with the optional matching anklets designed to be worn with the footwears by attaching them with the chains.
Have a look at Fizzy Goblet’s Facebook post here:
Juttis are one of the most elegantly worn footwear for girls and this time when Fizzy Goblet and Tribe Amrapali has set a bar high in connection to the footwear world, wearing juttis will not be as comforting and stylish as it was before, but in a more positive way.
Other than this, diversifying its jewellery product collection, Tribe Amrapali has also recently launched a line of textile clutch bags.
Dabur India launches new shampoos range for Vatika brand; focuses on e-commerce route
March 05: Aiming towards product expansion, Dabur India has launched its premium range of shampoos under their Dabur Vatika Select brand label encouraging their product portfolio.
The company has been investing more in the e-commerce route in order to drive more growth and traffic of its new products as the company expects strong sales for the same with the help of this route.
Sharing the excitement over the most awaited launch, Smerth Khanna, serving as the e-commerce head of Dabur India was quoted as saying, “The company is betting big on the e-commerce channel. Our continuous effort has been to give our shoppers something new and exciting. Dabur Vatika Select’s premium range of shampoos is our latest offering in this endeavour.”
Further, he added, “Each variant of the new range has a unique ingredient that solves specific hair problems. Both the Dabur and Flipkart teams have worked closely to understand the emerging trends in the natural ingredient-based shampoo category to come up with a select range of shampoos.”
The recently launched products by Dabur will be, as of now, available on the e-commerce platform Flipkart exclusively. Also, the brand will be rolling out its products across the regular retail channels in the upcoming few months.
Dabur is among the leading brands for consumers in India in the segment of personal care. From skin care to health supplements, Dabur guarantees product quality.
ABFRL partners with designer Tarun Tahiliani to launch men’s ethnic wear brand
March 03: Aditya Birla Fashion and Retail Limited (ABFRL) has undergone a strategic partnership with renowned designer Tarun Tahiliani aiming to launch a contemporary ethnic wear brand for men.
ABFRL will be holding an 80 per cent stake in the new launch, however, at the same time, Tahiliani will be holding the remaining 20 per cent stakes. The latest brands aim to open as many as 250 stores all across the country over the next five years along with its plans to launch the first set of its retail stores by September 2021.
ABFRL has made similar investments with some other reputed names as well like in Jaypore and Shantanu & Nikhil. Along with this, the retail brand has also announced its partnership with Sabyasachi. With these investments and partnerships, ABFRL is planning its future growth segment.
The designer and CEO of the Tarun Tahiliani brand, Tarun Tahiliani quoted, “Last year, we celebrated 25 years of the Tarun Tahiliani label. The next big leap for the brand was to take our craftsmanship and expertise and offer it to a larger Indian market that knows and values quality and is actively seeking it. It was clear that we needed a partner who could not just help us with this scale, but also have the same dedication to quality and the customer. And that could only have been the Aditya Birla Group.”
Sharing his excitement over the partnership that aims to ensure further growth, managing director at ABFRL, Ashish Dikshit said, “Tarun Tahiliani has been at the forefront of the emergence of the Indian design industry. This partnership is in line with our stated strategy to craft a portfolio of brands that address the entire gamut of ethnic wear segments: value, premium and luxury.”
Lakme Fashion Week, FDCI to jointly organise a fashion week
March 03: Lakme Fashion Week was recently organised jointly by Lakme and RISE Worldwide and the Fashion Design Council of India. These 3 powerhouses of India will be presenting a joint schedule at this season of Lakme Fashion Week.
This event will witness a special unity logo. The event Phygital Fashion Week will take place on March 16-21, 2021. Lakme Fashion Week along with FDCI will jointly present the opening show on March 16 as Lakme Absolute Grand Finale will take place on March 21.
On the special occasion, Sunil Sethi, Chairman FDCI commented, “The Fashion Design Council of India for decades has tirelessly worked to make the design industry leaders from the front and leave a global footprint. The pandemic has darkened the clouds, this will add a silver lining to the business of fashion and help sharpen the needs of the fast-changing world. Lakmé, RISE Worldwide and FDCI will now have a shared purpose and belonging as we both reinvent the wheel in uncertain times. We are delighted to present this fashion week together.”
Furthermore, Ashwath Swaminathan, Head of Innovations at Lakmé quoted, “Our association with the Indian fashion industry runs deep as Lakmé has been a key driver of its growth for the past 20 years. We look forward to this partnership opening up new avenues of growth for all stakeholders. We continue to remain true to the pillars of the Lakmé Fashion week which are discoverability, sustainability and talkability as we present the best in Indian fashion & beauty this season to a global audience.”
Jaspreet Chandok, Head – Lifestyle Businesses at RISE Worldwide said, “RISE Worldwide’s ultimate goal is the development of eco-systems that we operate in and we feel this partnership will help elevate the fashion industry to new heights. We are glad to partner with the FDCI and look forward to jointly present Lakmé Fashion Week this season, as we RISE as one.”
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