March 09: India’s another emerging brand Sugar Cosmetics has recently acquired rights from Warner Bros Media to launch their first-ever product collaboration Sugar X Wonder Woman collection. The rights are received for a period of one year as of now. The brand had launched the collection yesterday on the occasion of the annual celebrations of International Women’s Day.
To promote their first of its kind collection, Sugar Cosmetics is running a digital initiative with as many as 8,000 influencers for their promotional campaign. Other than this, the products of the collection will be promoted by the brand’s exclusive stores and kiosks, pan-India.
The promotion is being done through several marketing activities as well as visual merchandising. The products of the Sugar X Wonder Women collection will be available at the Sugar Cosmetics’ exclusive stores, kiosks across the country and the official website of the brand as well. The collection will be available throughout this year until March 2022.
Also read: Sugar Cosmetics raises $21 million in Series C funding for company expansion
The new collaboration spread the excitement waves over the owners of the brand. Speaking over the new launch, the co-founder and CEO of Sugar Cosmetics, Vineeta Singh stated, “We are extremely excited with how our first-ever product collaboration line has turned out. Sugar as a brand caters to strong, independent millennial women. As Sugar rapidly scales towards expansion, we hope that this wonderful collection will play a vital role in increasing our consumer base and help us scale our retail footprint from 10,000 stores to 40,000 stores before this year ends.”
