May 28: Nykaa Fashion has aimed to strengthen its brand portfolio with the launch of the jewellery brand Candere from Kalyan Jewellers. Nykaa Fashion is a multi-brand e-commerce fashion platform that is currently working on its jewellery line.

Candere is one of the fine jewellery brand present on the Nykaa Fashion platform. As part of this partnership exclusively, a special jewellery line was also launched for Nykaa customers with an authenticity certificate.

Candere came into being in 2013. Having a strong portfolio with over 4,000 designs that include an even strong offering in the high-growth diamond jewellery segment. Candere sells jewellery through an online platform in India, the United States and the United Kingdom.

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Nykaa expects huge growth potential in the jewellery segment and it has been strengthening its portfolio by partnering with several brands while Candere is aiming to boost its online sales making it a perfect partnership opportunity.

Earlier, Nykaa Fashion had acquired fashion jewellery brand Pipa Bella and had partnered with Funky Maharani. The step was taken in order to strengthen its presence in the fashion jewellery space.

Commenting on the partnership, Rupesh Jain, founder and CEO of Candere by Kalyan Jewellers, in a statement said: “Candere houses an extensive collection of women-centric jewellery across traditional, designer and daily wear. We believe Nykaa Fashion is the aptest platform for discerning buyers across the country to discover our designs and catalogue. We are delighted to explore a world of possibilities as the first fine jewellery brand on this curation-led platform.”

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