Myntra collaborates with Indian textile artisans to provide them a platform

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Myntra collaborates with local Indian textile artisans for its private apparel segment
picture credits to mymobileindia.com

Myntra is one of the biggest online fashion sites in India. Myntra has joined hands with the local weavers of Bharatsthali.com– A legacy of 44 years. It is a sustainable saree brand. Bharatsthali has a wide organization of weavers and craftsmen from over the nation who it directly reaches out to, to diminish the reliance on promoters and middle people. Through this association, Bharatsthali will bring in their varied collection of pure silk sarees that have Silk Mark India label that represents original and authentic silk. The rural weavers of India have carefully woven the rich collection. Sarees are sourced from different parts of Banaras, Bihar, Rajasthan, Kolkata, and whole Southern India for their shining texture with smooth fabrics.

As of now, Myntra sells around 2300 fashion and lifestyle brands, for example, Nike, Arrow, Levi’s, Biba and Ferrari. Myntra Fashion Brand (MFB) has 18 private labels which adds to 25% of the overall deals.

This will empower our nation’s local weavers and craftsmen to contact a more extensive crowd on Myntra. Collaborating with Myntra will assist them with a monetary help and urge them to remain updates on the changing trends. The worldwide COVID emergency has placed the handloom business in trouble. This will help battle the budgetary plunge and empower them to gain an extra salary and develop their business.

Bharatsthali likewise helps nearby craftsmen and weavers in improving their prospectus, help them understand the concept of aesthetic presentation of their art and finished material, and helping them discover retail and wholesale buyers from different parts of the world.

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