April 05: Danish firm Jack & Jones has recently announced the much-awaited launch of Jack & Jones Protect that is going to be the most sustainable denim collection to date on the premise of eco-responsibility.
This is a special collection that is now available from March 30, 2021. The collection will be available on the Jack & Jones India website as well as all stores. Jack & Jones is one of the leading jeanswear brands which is headquartered in Denmark.
The newly launched denim features a fabric made from the blend of BCI Cotton and polyester from recycled pet bottles. The fabric is dyed or manufactured using recycled water rather than freshwater usage.
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For the back patch, used bottle corks are used, at the same time, the buttons are lead, nickel and cadmium-free. The information about the sustainability development was bestowed by the parent company of Jack & Jones, Bestseller India.
\The newly introduced sustainable denim range of Jack & Jones is a new way of life and not just a trend. The denim brand aims to follow the core values of using recycled material, ethical sourcing, and green chemistry by ‘treating the denim with eco-friendly methods such as ozone, laser, and e-flow’.
