April 01: Aiming to promote its We Don’t Stop campaign in India, Timex has signed Bollywood heartthrob Sidharth Malhotra. Featuring the actor himself along with the global influencers, the campaign will be launched through a brand film. Timex aims to convey a message of hope and resiliency given the widespread Covid-19 disruptions with the help of this new campaign.

Currently, for Timex globally, India is the 3rd largest market. Timex is a famous watchmaker brand in India due to which the brand is optimistic of a 20 per cent of annual growth over the next 5 years. As of the financial year 2019-20, Timex India reported a net loss of Rs. 2 crore with a revenue of Rs. 252 crore.

Sharing his take over the prime focus of the campaign, Tobias Reiss-Schmidt, president and CEO of Timex Group, stated, “The campaign speaks to the resilience that we are all surrounded by – stories of grit, perseverance, ingenuity and heart – stories that strengthen us to carry on. We Don’t Stop champions our everyday heroes and everything we have stood for over the past 167 years, without losing a step as we continue forward.”

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Sharing his excitement over the collaboration with the watchmaker brand, Sidharth Malhotra was quoted as saying, “I am glad to associate with Timex for this inspiring campaign – We Don’t Stop. It’s so authentic and truly celebrates the pride and determination that people across the world are demonstrating. Really like how the brand is encouraging everyone to challenge the status quo and inspiring them to keep moving forward.”

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