March 16: Planning huge expansion in the near future, Just Cavalli, a watch brand is planning to launch 200 sale points across India this year. The investment for the expansion is $2 million.
Just Cavalli is planning the expansion along with its retail and distribution partner in the India AP Group. AP Group is looking forward to investing in product development in 2021, therefore, they will be pursuing an aggressive ‘brick-and-mortar’ strategy for Roberto Cavalli’s brand. The information was bestowed by the COO of the business, Adi Shroff as he quoted to the Economic Times.
The business gained a lot of profit over its 2019 sales even though Covid and the lockdown, therefore, served their own destroying plans. Shroff believes that the planning of future expansion came after the profit in sales was disclosed.
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The founder and CEO of Just Cavalli’s parent company named Time Management Services, Marco Sieber was quoted as saying to The Economic Times that the brand stands for diversity and they even dare to be different from others in terms of products, expression colours and design.
He further added, “Our design offering will give us an advantage in the competitive environment, both offline and online. Our partner who is leading us towards our penetration of the Indian market will put us on the map.” Just Cavalli is own for having the best range of decorative women’s and men’s watches. Also, the brand has a Facebook page specially dedicated to its India market that follows country-focused marketing techniques.