June 23: A global technology brand, OnePlus has recently named Indian cricketer Jasprit Bumrah as its brand ambassador for its wearables category. Under this, the audience sees Bumrah endorsing the brand’s newly launched watch.
This association will be a 360-degree campaign that will kick off with the exclusive One Plus x Jasprit Bumrah digital film that will be shared OnePlus India Youtube and Instagram.
The OnePlus watch has been priced at Rs. 14,999 and will be it will be available across e-commerce platforms partners outlets of the brand, and OnePlus exclusive stores.
In a statement, a OnePlus spokesperson in India said, “As a brand, OnePlus has always believed in challenging itself, constantly redefining standards and delivering on our promise to ‘Never Settle.’ A disruptor throughout his career, we see these ideologies reflected in Jasprit, his grit and his determination. This synergy has convinced us that nobody could better represent what we stand for and we are delighted to welcome Jasprit to the OnePlus family.”
Sharing his excitement over the association, Bumrah added, “It’s wonderful to see a young brand empower the tech landscape and rise to the challenge of delivering exactly what consumers want.”