Delhi: Sportswear brand Puma and online retailer Myntra arre said to be eyeing Rs. 500 crore in annual turnover to provide an online platform to the sportswear brand over the next year as the online shopping is now preffered more by the consumers amid the pandemic. Both the brands have been induldged into a shared business but now they are, semingly, going into deepening their engagement as Puma is soon going to drop its global sneaker collections exclucively on Myntra, also, they will double down their kids’ collection and increase the women wear.
Speaking about the same, Abhishek Ganguly serving as the managing director at Puma India and Southeast Asia quoted, “I think women’s category is very important for us and we will be very strong on that front. The kid’s category is growing and the third clearly is ‘sneaker drops’ every month, and a lot of it will be only on Myntra.”
In the last few months on Myntra, athleisure has been witnessing a great demand. As ahared by Amar Nagaram, Myntra’s CEO, “What happened in covid, it’s actually true of most brands, but with Puma the relationship only got stronger and bigger, because there were headwinds in terms of sports category, going into lockdown and coming out of the lockdown.”
Puma retails will the help of over 370 stores in India, however, still their significant sales share is generated from online medium only because Puma was an early adopter of e-commerce in the country.