To meet the increased demand for open footwears due to Covid-19 pandemic, the Indian footwear brand, Relaxo Footwears has planned an investment of Rs. 150 crore in this financial year. The mentioned amount, broadly, would be used for setting up a new manufacturing facility in Bhiwandi, Ramesh Kumar Dua, Managing Director at Relaxo Footwears quoted to PTI.
As per the PTI report, Relaxo claims that open footwears account for 80 per cent of their overall turnover. The firm also claimed that the demand for closed footwear has been affected but is expected to pick-up in the coming time due to the onset of winter. Dua also added, on their plan of increasing the product price, that they will be reviewed the pressures of the cost at December ending, after which a final decision will be drawn whether or not to increase the price of the product.
“Our first-quarter revenue was affected due to nationwide lockdown. Second-quarter onwards sales started picking up led by demand for open footwear. We are looking at achieving 90 per cent of last financial year’s turnover in the current fiscal,” he further told PTI.
Relaxo’s overall ales have reduced this year amid covid and the lockdown imposed due to it thereafter as compared to its previous financial year’s net profit. Relaxo Footwears has been one of the successful Indian brand owning popular brands such as Bahamas, Flite, Sparx, and School Mate.
Beautify your Winter look with these accessories| Trends for Winter fashion
Winter fashion, 22 January: Stepping out of the house when the temperature drops, that too in style, turns out to be one hell of a difficult task in winters. Beating the chilling winters requires something more than just inner wears and furred coats, you would require additional accessories to keep you both warm and stylish.
With winters breaking all records this time, girls might be suffering as they have to carry out proper clothing and fashion both on-point simultaneously, doing what is next-level strenuous. We cannot even think of removing the bundle of cloth layers the winters are making us wear then why not dress with them on? Indeed, the winter fashion struggle is real but we can make it happen if we want to show off our fashionable outfits in style and stay frost-free.
Check out some of our recommendations below:
Classy yet elegant, chokers magnify your look no matter if you wear it in any weather. Pair your cloth or ready-made chokers with your formal look, long coats, or front open leather jackets. Surprise your mates with this look and pull-off the winter fashion in style.
Silver oxidised earrings
There’s no outfit an earring cannot beautify! Literally, every girl misses wearing earrings especially in winters but did no one tell you that your plain winter coat required the charm in form of a silver lining? Yes, it does. Use your silver oxidised earrings with your plain winter outfits, these make you look simple and adorable.
Stoles and scarfs
Seems like no one mentioned about this one too! Scarfs are responsible for making you look gorgeous and warm like nothing else. Personally, I would suggest you buy colourful boho scarfs, these would not only add charm to your winter look but would make you feel good about yourself. Also, scarfs are the best way to protect your neck and chest from the direct chilling wind.
Heeled ones or flat, it is your call but boots keep you all warm, cosy and classy, of course. Furred boots help keep the feet warm and protected from frost. Your feet are the coldest body part and the one who faces challenges in getting proper warmth. Amid the struggle, your regular shoes do not contribute much in providing them with the proper warmth and fashion look. However,, here is where the long boots play a vital role.
Furred jackets make you feel cosy, sweet and warm altogether. Furred jackets are one way to keep yourself protected from the extreme cold weather and also pull off your winter look in style. Therefore, furred jackets are girl’s favourite and preferred all over.
Cosy pom beanies or hats for winter fashion, your choice
Depending upon your choice, protect your ears and head area with a beanie. Dress with a headcover.
Fossil Group launches virtual watch try-on feature without additional app
22 January: Never have you ever have had such experience. Luckily now with Fossil group, you can. Fossil Group has recently launched its new Virtual Watch Try-on experience across various brand channels including Fossil.com and Watch Station. Fossil Group is working partnership expansion with Tangiblee as the team rolled-put this web-based, and reality feature for watches.
This feature does not require the users to use or download another app or additional technical equipment to check the watch size. In just a few steps and taps, the consumers can place any Fossil watch on their wrist using the scaled accuracy. The Fossil team and Tangiblee wanting to bestow a unique user experience by maintaining the highest level of accuracy. This new development can be experienced by only following a two-step process.
The first step requires the users to measure the width of their wrist with their phone screens. The calibration or measurement step is not required for Tangiblee’s algorithms to work properly but assures that the wrist is measured accurately.
The second step calls for a picture of the user’s wrist using which the watch is virtually placed on the image. The user can slide the watch back and forth on the wrist, zoom in and out on the watch dial.
Tangiblee’s CEO, Eliad Inbar, said, “We’re excited to partner with such a wonderful collaborative partner and cannot wait to see what the usage & performance data reveals in terms of Fossil customers’ feedback as well as the impact to Fossil’s bottom-line.”
German brand Birkenstock sets up 4th Indian store in Mumbai
21 January: After establishing successful stores in Delhi, Hyderabad and Chennai, now Birkenstock is setting up their fourth store in India that is in the country’s finance centre, Mumbai. Other than this, the German manufacturer is planning to launches stores in Bengaluru and Chandigarh in the coming months to strengthen its Indian presence furthermore.
In a statement, Jens Hattab, regional managing director of Middle East Africa India at Birkenstock, “Following a strong market entry of the brand in 2020, our quality products enjoy a great consumer appreciation in India. The recent opening in Mumbai as one of the country’s key fashion hubs is just another stepping stone in our strong growth plan for the year ahead.”
Birkenstock entered the Indian market back in December 2019, however, its history dates back to 1774. As triggered by the covid-19 era, the German brand also launched its e-commerce platform in order to ensure that the buyers can shop from the comfort of their homes without risking the lives amid covid spread.
Every store of this brand aim at laying down the best shopping experience for the Buyers by offering them with over 200 several models from Germany’s largest shoe manufacturers. Also, it retails through multi-brand outlets.
Get in Touch!
Got a tip or seeking a collaboration? Reach out to team ICB at [email protected] and we will revert within hours.
Fashion10 months ago
List of most popular & best celebrity Fashion Designers in India
travel4 months ago
Lufthansa cancels all India flights amid air bubble disagreements between India, Germany
Beauty1 year ago
iOS Apps for Your Instant Beauty Fix
Retail6 months ago
Bata India heads towards online channels under new strategy in post-covid era
travel7 months ago
List of most popular & top 20 best weekend getaways around Bangalore
Food9 months ago
List of most popular, best food magazines in India for recipes, pictures, chef interviews
Fashion10 months ago
List of most popular, top male fashion bloggers in India
Read8 months ago
Life Lessons I Learnt from ‘The Kite Runner’ by Khaled Hosseini