June 8: Dabur India Ltd has recently launched its germ protection shampoo aiming to strengthen its Vatika portfolio. This new product claims protection against germs and the highly contagious coronavirus.
With this, India’s leading Ayurvedic company is expecting high sales amind the deadly Covid-19 second wave in India. The company also expects a cash-in on the pandemic and has a focus on hair and scalp hygiene.
The brand has launched the product in 4 different quantities and prices given 80ml, 180ml, 440ml and 640ml — priced at Rs 45, Rs 95, Rs 250 and Rs 400, respectively.
Sharing his take over the latest launch, Gaurav Parashar, marketing head of hair care at Dabur India Ltd said, “We are happy to add a new member to the Vatika brand. The new Vatika germ protection shampoo is a first-of-its-kind shampoo in the market which along with the benefits of natural ingredients, that Vatika Brand is known for, also helps to protect against germs and the coronavirus.”
Further, the marketing head stated, “The Covid pandemic has brought about a change in the consumer behaviour and purchasing habits. While there is a huge thrust on protecting the hands and face, protecting the hair and scalp is a need that is growing. Keeping this in mind, we have launched Vatika germ protection shampoo.”
The newly added product of the Vatika brand will be available on leading e-commerce platforms and retail stores across the country. Dabur Ltd is one of the fastest-growing and leading companies in India that has a strong presence in the personal care segment. As the brand has introduced a new product into its wide range, the response for the same is yet to be out.