June 8: Nykaa Fashion moved ahead again to strengthen its portfolio with the launch of a new vertical ‘Fashion Home’. The newly introduced vertical also marks Nykaa’s entry into the lucrative home furnishings line.
Nykaa Fashion Home will be offering kitchen essentials, furnishings, decor accessories, bath products among many other product ranges. Nykaa has already boarded homegrown and international brands such as Portico, D’décor, Meyer, AA Living, Mason Home, Ellementry, Rosemoor, Décor Remedy, and many more. Nykaa Fashion is a multi-brand e-commerce platform launched back in 2018.
Nykaa Fashion is a retail arm for the fashion and accessories of beauty major Nykaa that sells through its dedicated website and app. The brand aims to replicate the performance of its parent brand Nykaa that currently has over 80 stores all across India and stocks more than 1,500 brands in the beauty line.
Commenting on the launch of the new vertical, Adwaita Nayar, CEO Nykaa Fashion said, “We are excited to launch Nykaa Fashion Home for our shoppers who see their homes as a reflection of their personal style statement. The curation, discovery, inspiration, and convenience that have come to define the quintessential Nykaa Fashion experience will now transcend to our offering for home, complete with styling guides and customized content.”
