December 09: Ace Turtle is getting Indian licence for the iconic US denim brands Lee and Wrangler, as claimed by two sources who were aware of the matter. These two firms are owned by US firm Kontoor Brands who has recently confirmed the speculation to Times Of India. However, they did not name the Bengaluru-based Ace Turtle.
The firm claimed that Lee and Wrangler would be sold out through a new licensee partner in India. One of the sources mentioned that both these brands have been looking for a new licensee for India for quite a some time and the deal is finally happening now.
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A spokesperson of the Kontoor Brands quoted, “To adapt to a market that is increasingly online and, as part of a strategy to ensure maximum reach and access to customers across India, our much-loved brands, Lee and Wrangler, will be sold through a digitally connected network of online retailers and branded brick and mortar stores. To do this, Kontoor Brands will be moving from direct marketing and distribution to working alongside a new, long-term local licensee partner, which we believe presents exciting e-commerce and omnichannel focused opportunities for the Lee and Wrangler brands to flourish in India.”
However, an Ace Turtle spokesperson refused to make comment on the matter.
