December 10: Myntra is working and planning to launch Myntra Mall in order to enable the shoppers to shop from their preferred brands. This Myntra Mall will be available on the app of the famous online shopping platform. The same was announced by the India e-commerce company. This initiative would help the shoppers to experience their brands’ Official Brand Stores on its app in a better way.

Additionally, it would also bestow them with a unique shopping experience by offering the latest collection, product demos, and simplified discovery. The company is going to host its flagship End of Reason Sale in December wherein Myntra Mall would offer high-end shopping experience for brands as well as shoppers bringing them to a close connect.

Expressing her excitement over the launch, chief product officer of Myntra, Lalitha Ramani said that the initiative of introducing India’s first digital mall in partnership with the several brands is driven by ‘the vision of democratising fashion on the back of technology.’

Also read: Maneraa launches online fashion services in India to promote unrecognised designers

Further, she quoted, “Myntra-Mall will bring to the fore infinite possibilities for brands to acquire and engage customers in an effective and novel way, especially now when going to malls has slowed down. It is a pioneering tech innovation enabling brands to showcase their offerings in a more organised fashion, to build equity with millions of customers and earn their loyalty. Myntra Mall aims to provide the ease of shopping online to brand conscious customers with best offers from the brands directly, exhibited among a host of other features.”

She also mentioned that the online shopping site’s analytics have shown that 35% of searches have brand terms within them, they have taken such a vast step bound to revolutionize customers’ online shopping experience.



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