COVID-19 has given rise to a number of fresh collaborations that would not have been thought of before the pandemic took over the world. ITC Hotels and Swiggy are the next in the league who are partnering to offer dining options to the customers in the country.
Restaurants and hotels have witnessed a huge decline in their sales owing to the nationwide lockdown since 24th March 2020. Going digital in these trying times is the best option to stay afloat as people fear to step outside their house to avail of the services. So, for a brand like ITC which runs a chain of restaurants, this partnership can help extend its services to the customers and allow them to still enjoy food from their favorite restaurant chain. The move aims at reaching out to a much larger base.
ITC Hotels said Swiggy will together enable ‘no contact’ deliveries on all pre-paid orders and would have a delivery partner leave the food at the doorstep of the customers ensuring minimum physical contact.
ITC Hotels said its special curated menus will bring unique food experiences with local offerings from the region for diners across all major cities in India.
The company claims that it is following a strict safety protocol by conducting regular thermal check-ups for all chefs and food and beverage associates and installing special take-out counters at each ITC Hotel, which has been equipped with hand sanitizers and thermometers to endorse the safety measures of local food delivery partners.
The service will soon be made available in different cities including ITC Maurya (New Delhi), ITC Royal Bengal (Kolkata), ITC Grand Chola (Chennai), ITC Gardenia (Bangaluru), ITC Windsor (Bengaluru), ITC Kohenur (Hyderabad), ITC Rajputana (Jaipur), ITC Grand Goa (Goa) and Welcomhotel Bengaluru during the phase 1 of the deal. Phase 2 will witness an extension of the list of cities.
Anil Chadha, COO, ITC Hotels commented, “We are re-engineering our guest experiences with zero/low associate engagement (including digital ordering and e-payment solutions). The partnership with Swiggy will assist us in responsibly delivering our unique culinary experiences using their advanced distribution network. Together we are committed to delivering a responsible guest experience.”
Vivek Sunder, COO, Swiggy also said that through the medium of the partnership with ITC Hotels, customers will now have a chance to indulge in curated gourmet dishes from popular restaurants of the ITC Hotels chain across India through the Swiggy app.