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ITC Hotel joins hands with Swiggy for online food delivery

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COVID-19 has given rise to a number of fresh collaborations that would not have been thought of before the pandemic took over the world. ITC Hotels and Swiggy are the next in the league who are partnering to offer dining options to the customers in the country. 

Restaurants and hotels have witnessed a huge decline in their sales owing to the nationwide lockdown since 24th March 2020. Going digital in these trying times is the best option to stay afloat as people fear to step outside their house to avail of the services. So, for a brand like ITC which runs a chain of restaurants, this partnership can help extend its services to the customers and allow them to still enjoy food from their favorite restaurant chain. The move aims at reaching out to a much larger base. 

ITC Hotels said Swiggy will together enable ‘no contact’ deliveries on all pre-paid orders and would have a delivery partner leave the food at the doorstep of the customers ensuring minimum physical contact. 

ITC Hotels said its special curated menus will bring unique food experiences with local offerings from the region for diners across all major cities in India.

The company claims that it is following a strict safety protocol by conducting regular thermal check-ups for all chefs and food and beverage associates and installing special take-out counters at each ITC Hotel, which has been equipped with hand sanitizers and thermometers to endorse the safety measures of local food delivery partners.

The service will soon be made available in different cities including ITC Maurya (New Delhi), ITC Royal Bengal (Kolkata), ITC Grand Chola (Chennai), ITC Gardenia (Bangaluru), ITC Windsor (Bengaluru), ITC Kohenur (Hyderabad), ITC Rajputana (Jaipur), ITC Grand Goa (Goa) and Welcomhotel Bengaluru during the phase 1 of the deal. Phase 2 will witness an extension of the list of cities. 

Anil Chadha, COO, ITC Hotels commented, “We are re-engineering our guest experiences with zero/low associate engagement (including digital ordering and e-payment solutions). The partnership with Swiggy will assist us in responsibly delivering our unique culinary experiences using their advanced distribution network. Together we are committed to delivering a responsible guest experience.”

Vivek Sunder, COO, Swiggy also said that through the medium of the partnership with ITC Hotels, customers will now have a chance to indulge in curated gourmet dishes from popular restaurants of the ITC Hotels chain across India through the Swiggy app.

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1 Comment

1 Comment

  1. davidharper

    September 28, 2020 at 2:42 pm

    Nice Post. Thanks For sharing this Article.

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Food

FMCG brands should find a new way to work, say experts

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Big grocery retailers like Amazon and Big Basket are trying to cash on their own private label brands, as customers look for cheaper options due to the advent of economic crisis.

FMCG brands, which used to rely on the traditional modes of selling through their supply chain partners, should now find new trajectories to sell to the consumer. This statement comes as the brand’s usual partners struggle to create demand in the market amid the coronavirus crisis. According to Deepak Shahdadpuri, managing director of investment firm DSG Consumer Partners, food retailers should now follow a direct-to-consumer approach.

Big grocery retailers like Amazon and Big Basket are trying to cash on their own private label brands, as customers look for cheaper options due to the advent of economic crisis. Therefore, new, smaller retailers will have to pave way for themselves to reach out to the customers. “The likes of BigBasket are going full hog on private labels, across categories. This is the perfect time to push for private labels, because again the data tells you that people aren’t buying goods, primarily because of access, which has a very, very big part to play at this stage in the cycle,” said Shahdadpuri, one of the leading consumer-focused investors in the Indian startup ecosystem.

Alerted by this, yogurt brand Epigamia and cold-press juice maker Raw Pressery,  under the DSG Consumer Partner’s portfolio, starting selling the products on their official websites.

“The big online retailers were not being able to service their clients. We don’t want to compete with the likes of Flipkart or Big-Basket, who also sell our products. But at this stage, they themselves have an issue fulfilling orders. No one’s getting upset. If you’re a brand, you must consider it,” Shahdadpuri said.

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Food

Ranveer Brar is helping Street food vendors through his million followers

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The celebrity chef Ranveer Brar has just recently hit 1 million followers on Instagram and is using this opportunity to mark the beginning of his new project.  The project is to help street-food sellers all over the country to restart their business in the post-pandemic world. The project is in association with the National Association of Street Vendors of India or also known as Nasvi.

Brar says that he intends to celebrate both of these milestones by taking up a new cause — one that includes returning to society. To this end, Ranveer will use his global status on social media to raise awareness and funds for these pan-India training modules, some of which he will also conduct directly through Zoom. The intention is to inspire more vendors to come forward for the preparation, on completion of which they are offered a chance for a proper business footing via an FSSAI certificate + a starter kit consisting of an apron, a pair of gloves, a sanitizer and a mask. Brar also wants to enable clients to share self-curated, sanitization kits through # MakingMillionCount.

Brar also wants to encourage patrons to share self-curated sanitization kits with their favourite roadside suppliers through # MakingMillionCount to encourage and inspire them back to work.

Brar, a boy from Lucknow, has a long association with the street food community for which the city is renowned. “You crave street food when you are young. Perhaps far later can you learn to love home-cooking, “he says.” Food on the street is near to my heart because of the legacies, magic and stories we get with every bite. He is partial to Varanasi’s chaat and Kachori, Lucknow’s tundey kababs or even Old Delhi’s famous chole bhature.

By starting this program, he is helping such small vendors to stand up on their own. Many customers are now not interested in visiting these street shops anymore, by providing proper sanitation equipment it will jump-start their business.

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Food

Flipkart introduces voice assistant for grocery shopping

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Flipkart has become the pioneer to blend conversational artificial intelligence that can recognise speech, understand natural language, translate machine, and text to speech for Indian languages. This technology is capable of understanding diverse Indian languages and take the customers through the app while explaining about the product features, usage, etc. 

Walmart-owned Flipkart made a big announcement on Tuesday. It launched a voice assistant on its platform to assist people in their grocery shopping. Launched in the Flipkart’s grocery platform “Supermart,” it will help people in navigating through different products and place orders in multiple languages commencing with Hindi and English. 

Flipkart has become the pioneer to blend conversational artificial intelligence that can recognise speech, understand natural language, translate machine, and text to speech for Indian languages. This technology is capable of understanding diverse Indian languages and take the customers through the app while explaining about the product features, usage, etc. 

Invented by Flipkart’s in-house technology team, this solution can help thousands of customers who are not comfortable with the manual nature of eCommerce websites. 

The new development is currently available to English and Hindi users possessing an android device and Flipkart’s app, however, it will be made available on iOS devices and the website soon. 

Flipkart said it had undertaken a detailed ethnographic study for about five months in multiple towns and cities to gather insights and opportunities that led to the development of the voice assistant for groceries.

“The research brought forward interesting insights from users wanting to do a variety of tasks using voice while seeking easy accessibility of services. Therefore, Flipkart believes its Voice Assistant will elevate the user’s grocery shopping to more personal and natural experience,” it added.

“As a homegrown e-commerce company, Flipkart has been at the forefront of building India-first innovations and video, vernacular and voice have been the key pillars of solving for the adoption of e-commerce in India. While we have seen great adoption for our video and vernacular offerings, the next step in that direction is to solve for the voice capability for e-commerce,” Flipkart Chief Product and Technology Officer Jeyandran Venugopal said.

He further said that the technology team rigorously travelled throughout the country to gain a better understanding of the various contours of building a voice capability and fine-tune it to identify and respond to the different variations in Indian languages.

Believing that groceries have a huge growth potential in the future, Manish Kumar, SVP Grocery and General Merchandise & Furniture at Flipkart said, “Our grocery business has grown phenomenally over the last year, making this the right time for us to introduce the voice assistant capability,

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