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Fast fashion brand ‘Styched’ launches “Styched Life”

In order to promote Indian talent, fast fashion brand Styched launched a new line called, Styched Life. It offers fashion products with an interesting twist. Myriad of celebrities are being tapped to adopt their trademark...

Tarun Tahiliani to organise India’s first digital fashion show

The truth is the world evolving and changing as it moves forward and for a person who has been in the fashion industry from a non-digital era and has played a momentous role in launching...

Targeting customers to drive sales in era of “new normal”: Facebook-BCG Report

Apparel is one of the declining categories since consumers face or expect a crunch in their income increases, hence, prioritize essential goods and services. The COVID-19 pandemic has changed the way consumers behave, causing short term...

COVID 19 Aftermath: Asia to continue dominating garment manufacturing industry

Coronavirus pandemic disrupted the operations of several industries in the world, hitting the fashion industry the hardest. From unsold inventory to deranged supply chain networks, the deadly virus was not only claiming lives but business...

FDCI’s fourth edition of “Designer Stockroom” to start from July 31st

The apex fashion body of India, Fashion Design Council of Indian is coming up with its fourth edition of the Designer Stockroom and this times its bigger. With a motive to adapt to the escalating...

Covid-19 : Weekend and evening sales dip as family outings lose their charm

People are scared to step-out, visit malls, and have a good family time shopping and eating. Moreover, multiplexes, now shut for months, also played a vital role in attracting visitors to malls.  COVID-19 has changed the...

Sellers on Amazon to now disclose the “country of origin”

The GOI is negotiating with eCommerce companies to ensure that all products listed on their apps and websites carry the country of origin ta, as part of India’s strategy to curb foreign imports, specifically from...

Rudy Bundini to be the new face of Nike

Rudy was born in Basel Switzerland and moved to the United States to fulfill his dream of becoming an athlete and he knew that the United States was the place. He has modeled for big...

Shoppers Stop’s MD and CEO Rajiv Suri to step down soon

Shoppers Stop which is the country's leading retail chain spread across 90 department stores in 44 cities, houses a number of national and international brands like M.A.C, Estée Lauder, Bobbi Brown, Clinique, Smash box, among...

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List of most popular, top male fashion bloggers in India

When many prominent designers created beautifully woven unique pieces of clothing for women, men’s fashion was viewed differently. It was the film industry around...

Corona Pandemic : GRADO launches virus resistant anti-viral fabrics

GRADO is synonymous with excellence and innovation in the textile industry. It is a leading supplier of specialty fabrics with anti-bacterial properties...

Tarun Tahiliani to organise India’s first digital fashion show

The truth is the world evolving and changing as it moves forward and for a person who has been in the fashion industry from...

Air India announces flights between India and Australia under Vande Bharat Mission’s 7th phase

Air India, the Indian carrier has recently announced more flights between India and Australia as a part of 7th phase of Vande Bharat Mission...

H&M Announces Delivery by Bicycle in Netherlands

In a bid to be more sustainable and to keep its CO2-emissions to a minimum, H&M has come up with green delivery system. The retailer...