March 11: Renowned lingerie retailer Zivame is currently hosting the Grand Lingerie Festival that is an intimatewear sale event. This event will take place from March 10 to 15. During this 6-day sale event, Zivame will offer a wide range of products from several brands aiming to receive strong sale response.
Recently, Zivame has began focusing on expansion of its product categories beyond what they begin from, that is, women’s lingerie, intimate wear and sleepwear. The brand also launched line of activewear that features leggings collections, sports bras along with a line of shapewear designed specially to be worn with sarees.
Zivame was founded in 2011 and has never looked back ever since then. The fact is evident enough as the brand now has over 55 retail stores and has a presence in over 1000 partner stores all across India. Zivame is a Bengaluru-based business that has a strong footprint in India’s lingerie market and the brand further plans to expand their name and services in the coming year with an aim to break-even.
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Sharing her excitement over the event, the head marketing at Zivame, Khatija Lokhandwala quoted, “The Grand Lingerie Festival is a magnificent affair that celebrates intimate wear and allows consumers to indulge in all that their hearts desire. Our campaign for the event aims to showcase the anticipation and excitement of shopping at the biggest intimate wear sale of the year and we hope that consumers will enjoy shopping their hearts out because of the huge range of styles, attractive discounts, and fun games and contests.”
