Delhi, 05 December: Nykaa Fashion, now a reputed brand in the country has now announced to operate into the offline retail store as well. The brand has decided to open its first store in Ambience Mall located at Vasant Kunj, Delhi which is going to operate in early December. Nykaa has earned a lot of name via its online sales and is now gradually expanding its offline footprints as well. Nykaa Fashion is a multi-brand store which is currently operating 72 stores across the country.

Talking about the plan, Adwaita Nayar, CEO of Nykaa Fashion quoted that they have a roadmap for the upcoming months where they are planning to open 10-15 stores. Nayar also expressed the brand’s decision of choosing Delhi for launching the first store as it is the biggest market for them for fashion and beauty. After Delhi, the target cities would be Mumbai and Bangalore followed by other metros. After that, the Nykaa team will analyze how the business pans out next year with its offline sales after which they will make further plans.

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She further added, “We are more premium than what is out there but we are still accessible. If the average order per cart is Rs 500, we’re trying to take it to Rs 2,500. My vision for fashion is quite large. I want it to be a lifestyle destination.” They are planning to launch designer wear for not only women but men and kids too and are also planning to launch the home segment in next few months.

Continuing further, she added, “It will be a store where people can find anything that is related to fashion, whether they’re looking for thermals, or anarkalis or maang tikka or fancy hair accessories. And, we will replicate it for other categories – for men, kids, home. In-home, we’ll be away from furniture and larger appliances for now. Home decor is also on the cards.”



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