Delhi, 05 December: Nykaa Fashion, now a reputed brand in the country has now announced to operate into the offline retail store as well. The brand has decided to open its first store in Ambience Mall located at Vasant Kunj, Delhi which is going to operate in early December. Nykaa has earned a lot of name via its online sales and is now gradually expanding its offline footprints as well. Nykaa Fashion is a multi-brand store which is currently operating 72 stores across the country.
Talking about the plan, Adwaita Nayar, CEO of Nykaa Fashion quoted that they have a roadmap for the upcoming months where they are planning to open 10-15 stores. Nayar also expressed the brand’s decision of choosing Delhi for launching the first store as it is the biggest market for them for fashion and beauty. After Delhi, the target cities would be Mumbai and Bangalore followed by other metros. After that, the Nykaa team will analyze how the business pans out next year with its offline sales after which they will make further plans.
She further added, “We are more premium than what is out there but we are still accessible. If the average order per cart is Rs 500, we’re trying to take it to Rs 2,500. My vision for fashion is quite large. I want it to be a lifestyle destination.” They are planning to launch designer wear for not only women but men and kids too and are also planning to launch the home segment in next few months.
Continuing further, she added, “It will be a store where people can find anything that is related to fashion, whether they’re looking for thermals, or anarkalis or maang tikka or fancy hair accessories. And, we will replicate it for other categories – for men, kids, home. In-home, we’ll be away from furniture and larger appliances for now. Home decor is also on the cards.”
ABFRL partners with designer Tarun Tahiliani to launch men’s ethnic wear brand
March 03: Aditya Birla Fashion and Retail Limited (ABFRL) has undergone a strategic partnership with renowned designer Tarun Tahiliani aiming to launch a contemporary ethnic wear brand for men.
ABFRL will be holding an 80 per cent stake in the new launch, however, at the same time, Tahiliani will be holding the remaining 20 per cent stakes. The latest brands aim to open as many as 250 stores all across the country over the next five years along with its plans to launch the first set of its retail stores by September 2021.
ABFRL has made similar investments with some other reputed names as well like in Jaypore and Shantanu & Nikhil. Along with this, the retail brand has also announced its partnership with Sabyasachi. With these investments and partnerships, ABFRL is planning its future growth segment.
The designer and CEO of the Tarun Tahiliani brand, Tarun Tahiliani quoted, “Last year, we celebrated 25 years of the Tarun Tahiliani label. The next big leap for the brand was to take our craftsmanship and expertise and offer it to a larger Indian market that knows and values quality and is actively seeking it. It was clear that we needed a partner who could not just help us with this scale, but also have the same dedication to quality and the customer. And that could only have been the Aditya Birla Group.”
Sharing his excitement over the partnership that aims to ensure further growth, managing director at ABFRL, Ashish Dikshit said, “Tarun Tahiliani has been at the forefront of the emergence of the Indian design industry. This partnership is in line with our stated strategy to craft a portfolio of brands that address the entire gamut of ethnic wear segments: value, premium and luxury.”
Timex Group brand Helix launches its first smartwatches ‘Helix Smart’ in India
Helix smartwatches, March 03: Helix that is a Timex Group brand has recently launched its first smartwatch in India titled Helix Smart. This addition aims for Timex to further strengthen its presence in the smartwatch segment.
With Helix smartwatches, Timex is observing the millenials to witness their newly launched product and drive growth for their segment. Timex also expects strong sales for the segment given the affordable price range of the product.
A cherry on the top news is that the newly launched watch is available in three different colours: blue, black and pink and is priced at Rs. 3,995. Also, as of now, the smartwatch will be sold at the authorized Helix retailers store or through the brand’s official website.
Timex Group already has a well-established market in traditional watches as they contribute largely towards the brand’s sales. Now, the company is focusing to make a landmark in the digital platform and smartwatches segment for future growth in the country.
Sharing his excitement over this new launch, head marketing and e-commerce at the Timex Group, Ajay Dhyani expressed, “We are pleased to announce the launch of Helix’s first-ever smartwatch, Helix Smart. The all new Helix smartwatch embodies the Timex Group’s standard of quality and precision combined with new age technology. We believe that these smartwatches will be well received by the youth.“
Lakme Fashion Week, FDCI to jointly organise a fashion week
March 03: Lakme Fashion Week was recently organised jointly by Lakme and RISE Worldwide and the Fashion Design Council of India. These 3 powerhouses of India will be presenting a joint schedule at this season of Lakme Fashion Week.
This event will witness a special unity logo. The event Phygital Fashion Week will take place on March 16-21, 2021. Lakme Fashion Week along with FDCI will jointly present the opening show on March 16 as Lakme Absolute Grand Finale will take place on March 21.
On the special occasion, Sunil Sethi, Chairman FDCI commented, “The Fashion Design Council of India for decades has tirelessly worked to make the design industry leaders from the front and leave a global footprint. The pandemic has darkened the clouds, this will add a silver lining to the business of fashion and help sharpen the needs of the fast-changing world. Lakmé, RISE Worldwide and FDCI will now have a shared purpose and belonging as we both reinvent the wheel in uncertain times. We are delighted to present this fashion week together.”
Furthermore, Ashwath Swaminathan, Head of Innovations at Lakmé quoted, “Our association with the Indian fashion industry runs deep as Lakmé has been a key driver of its growth for the past 20 years. We look forward to this partnership opening up new avenues of growth for all stakeholders. We continue to remain true to the pillars of the Lakmé Fashion week which are discoverability, sustainability and talkability as we present the best in Indian fashion & beauty this season to a global audience.”
Jaspreet Chandok, Head – Lifestyle Businesses at RISE Worldwide said, “RISE Worldwide’s ultimate goal is the development of eco-systems that we operate in and we feel this partnership will help elevate the fashion industry to new heights. We are glad to partner with the FDCI and look forward to jointly present Lakmé Fashion Week this season, as we RISE as one.”
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