January: A renowned celebrity fashion designer Manish Malhotra earlier on Thursday launched his virtual store allowing customers to take a walkthrough of the flagship store of the label in Delhi. This virtual store is billed as India’s first-ever virtual store from an Indian design house.
Malhotra has been behind the effortless dresses of the big stars in the Bollywood industry, he believes that the launch of this virtual store was ‘long overdue’, however, the decision intensified due to the coronavirus pandemic spread. The Indian fashion designer took to Instagram to share the happy news. It will offer innovative variety where buyers can shop sitting comfortably in their home or during their train journeys as well.
The virtual experience of the store will give an opportunity to the designer himself through green screen facility using which he can assist the selected customers to choose an outfit for themselves. Previously, Manish Malhotra also broadened his brand’s reach with various ventures like Manish Malhotra Jewellery, Manish Malhotra Beauty, and Manish Malhotra Home.
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The 54-year-old designer said in a statement to PTI, “While our customers have been able to shop via our e-commerce site, we wanted to offer a seamless experience to our brand, even though they can’t make our stores in the lockdown. With this new virtual experience facility, we hope to bridge the serendipitous joy of shopping at our exclusive physical outlets. It’s a result of over 11 months of research, planning, strategy, and design, and I’m looking forward to the response of our fans and loyalists.”
