Birkenstock in India, December: A German lifestyle brand Birkenstock is a global name having iconic footwear collection, has announced the launch of its mono-brand store in India. This store will be located in the Palladium Mall, Chennai. This is the third store of the German brand in India after the first and the second ones are from Delhi and Hyderabad. Birkenstock offers classic models plus highlights from the autumn/winter collection.
This also adds up to the overall flagship of the brand as it is now present in over 100 countries across the globe. This launch made initiated to strengthen the southern part of India with its high-end heritage collection. The store of the brand is spread in over 77 square meter space offering 200+ unique models from Germany’s largest shoe manufacturers. Birkenstock is a brand that has always provide comfort and excellence in terms of service and products and has been serving customers as far back since 1774.
The brand uses Cork, Leather and Jute as their core sustainable materials that represent the environment of the store. This also resonates the core positioning of the quality lifestyle fashion brand. The store is located in the heart of the city at Palladium Mall which is a hotspot for people in terms of shopping and casual visits. This would benefit people as well as the brand. The location of the store would also help Birkenstock to further expansion of their services in the Indian market.