India’s most awaited beauty pageant, Femina Miss India 2020 is going digital. The pageant is sponsored by Sephora and Roposo, and this year the mentor of contestants would be Neha Dhupia. Neha was the winner of Miss India title back in 2002. And this year she will be bringing her experience to the table.
In the wake of COVID-19, Femina organises the show digitally, in pursuit of introducing new beauty ambassadors to the world. Miss India is driven by a dynamic modern framework. They try to focus on inspiring youth and reflecting the best talents of Indians on international platforms.
This year there has been changes in the perspective of these pageants. They have updated the height parameter to welcome all aspirants who stand at 5’3 “and beyond, to join and receive an opportunity to show their talent. Contestants that could not apply earlier because their height has a golden chance to enter pageant this time. The long and short of it is that all of those deserving contestants are now eligible for the contest
India 2020 pageant offers the winner a chance to enter Miss World and Miss Grand International once in a lifetime. Thirty-one outstanding state winners will be chosen, one representative from each of the 28 states, one from Delhi, one from Jammu and Kashmir, and finally a joint delegate from the rest of the Union. They are going to fight for Femina Miss India 2020s prized crown.
The national platform has a lot to offer young aspirants besides the title of Miss India, which includes recognition, fame and financial remuneration. You can be tomorrow’s face and speech, but don’t let go of the chance that’s at your door right now.
Nykaa collabs with influencers to engage audience digitally
January: To boost their online engagement, Nykaa Fashion has teamed up with beauty influencers in order to launch their mini-series, The Beauty Bar on the Nykaa Network. Nykaa is running various digital initiatives to keep up with its consumers ever since the lockdown was imposed in the previous year over the covid spread.
The interactive latest mini-tutorial series The Beauty Bar will have influencers giving tips to the viewers using the Nykaa products available at e-commerce platform of the brand. This would give shopper’s a piece of advice who are right now preferring online shopping while sitting at home. This would be done in place of the services and consultations the customers receive while in store.
Nykaa previously announced on Facebook that the celebrity make-up artist Ojas Rajani would come on January 16 to teach a Wedding Guest Look in a masterclass focusing the wedding season along with tips and tricks of make-up.
Other than this, Vibhuti Arora would be leading a skincare masterclass titled Skin Revival 2021 on the same day. She will showcase trending skincare techniques focusing on how to take good care of the skin naturally.
Other than increasing their digital mark, the brand has been on foot after lockdown to restart its ‘brick and mortar’ expansion. Nykaa Fashion recently announced its first store in New Delhi’s Ambience Mall. Further, their new stores are also opening in Thrissur and Thiruvananthapuram, among other locations in the country.
Paris Fashion Week of this month goes totally digital
January: French fashion’s regulatory body has ended the confusion and decided to go digital over the Paris Fashion Week. This month’s Paris men’s and haute couture will witness strict audience free amid the covid fear. The Federation de la Haute Couture et de la Mode told the luxury houses that they will not be allowed to invite guests this season as they got instructions by the police.
Even though Paris is not technically under lockdown, strict restrictions limited the movement in place nationwide which also include a 6pm or 8pm curfew. Also, a repeated failure in obeying the rules may lead you to a six-month prison sentence. Keeping the restaurants, bars, cinemas, theatres and museums shut, France’s second lockdown ended on 15 December.
In a statement to the AP, the federation said on Monday that “we confirm that there can be no public gatherings at Paris Fashion Week.” He further added, “houses can still organize ‘real’ runway shows with models broadcast live, provided that their events take place behind closed doors.”
In order to maintain the social distancing norms and the stringent restrictions, the French fashion regulatory body is practicing every necessary step.
Spanish brand Desigual expands online presence with Tata CLiQ Luxury
January: Spanish fashion brand Desigual has expanded its online presence through Tata CLiQ Luxury. Earlier, Desigual forayed its Indian presence with help of retail group Tablez. The brand partnered with Tata CLiQ Luxury to bring the unique designs and products of Desigual to customers across the country. The development came after the brand witnessed a great response from its first concept store in Delhi.
Adeeb Ahamed, managing director at Tablez quoted as saying in a press release by Desigual, “We are excited to partner with Tata CLiQ Luxury to make Desigual’s product portfolio more accessible to our existing and new customers. The collaboration envisions bringing together Tata CLiQ Luxury’s extensive reach with Desigual’s high fashion offering, to deliver a seamless shopping experience for the fashion-conscious Indian consumer.”
“We are delighted to bring Desigual, a brand much loved for its optimistic, differential aesthetic, to our discerning customers. With this addition, we are able to provide the savvy, global Indian with a truly international shopping experience – one that is focused on quality, authenticity and thoughtfulness,” said Gitanjali Saxena, business head at Tata CLiQ Luxury.
Desigual has been serving the best of their products to consumers and now aims at providing the digital presence. The Spanish brand aims at providing a unique character of its creations for the individuals wanting to be 100 per cent of themselves and express their most creative sides. The brand adjusts to needs of its buyers with the help of categories like women, accessories and footwear.
Get in Touch!
Got a tip or seeking a collaboration? Reach out to team ICB at [email protected] and we will revert within hours.
Fashion9 months ago
List of most popular & best celebrity Fashion Designers in India
travel3 months ago
Lufthansa cancels all India flights amid air bubble disagreements between India, Germany
Beauty1 year ago
iOS Apps for Your Instant Beauty Fix
Retail5 months ago
Bata India heads towards online channels under new strategy in post-covid era
travel7 months ago
List of most popular & top 20 best weekend getaways around Bangalore
Food9 months ago
List of most popular, best food magazines in India for recipes, pictures, chef interviews
Fashion10 months ago
List of most popular, top male fashion bloggers in India
Read8 months ago
Life Lessons I Learnt from ‘The Kite Runner’ by Khaled Hosseini