Riding on the accomplishment of the first ever Digital India Couture Week, the Fashion Design Council of India (FDCI) has decided that the Lotus Make-up India Fashion Week (LMIFW) Spring-Summer 2021 will occur in a physical format from October 14-18, 2020.

The great line-up of designers at the fashion week include Shantanu and Nikhil, Suneet Varma, Varun Bahl, Rohit Gandhi + Rahul Khanna, Rina Dhaka, Tarun Tahiliani, Rajesh Pratap Singh, Payal Jain, Nitin Bal Chauhan, Shivan and Narresh,  Namrata Joshipura, Geisha Designs, Dhi, Ashish Soni and Abhishek Gupta, among numerous others.

With regards to the Council’s goal to advance, uphold and empower its designers and the fashion industry, it has set up a physical MSA (Main Stage Area), guaranteeing severe safety protocols, wherein designers can shoot and make their content for the shows. To achieve this, the FDCI has contributed intensely – from making the space and a group to shoot content alongside knowing high-tech abilities including VFX and CGI in addition to other things for a total and vivid experience. Designers are allowed to take shots around anywhere or come up with their own ideas, in this way giving them unparalled opportunity and backing to feature their collections.

The FDCI is trimming no corners and saving no expense to produce employment in a safe domain; each individual who gets to be there from models, to experts, to designers, hair and makeup artists are permitted distinctly on the presentation of a negative COVID-19 test.

Computerized and phygital is an accomplishment in the new ordinary and this is an incredible encounter, something which is staying put even post pandemic. The FDCI, has made a powerful outline for the future, this incorporates a studio set up with screens and bespoke lighting, where designers are shooting their fashion films/recordings. On the other hand, they can likewise shoot their own movies. These pre-shot movies will be spilled across different FDCI social platforms- Instagram, Facebook, Twitter, YouTube and the FDCI site. These will play as decided in the preset show plan.

With regards to the ethos, an online ‘Designer Showroom’, is being made, a committed space, where designers can upload their look books and receive orders, with their domestic and worldwide purchasers, through virtual meetings. This year, with numerous new augmentations, watching the accomplishment of the online release of Designer Stockroom, the FDCI will open this B2C stage indeed, for budding designers after the fashion week.



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