Riding on the accomplishment of the first ever Digital India Couture Week, the Fashion Design Council of India (FDCI) has decided that the Lotus Make-up India Fashion Week (LMIFW) Spring-Summer 2021 will occur in a physical format from October 14-18, 2020.
The great line-up of designers at the fashion week include Shantanu and Nikhil, Suneet Varma, Varun Bahl, Rohit Gandhi + Rahul Khanna, Rina Dhaka, Tarun Tahiliani, Rajesh Pratap Singh, Payal Jain, Nitin Bal Chauhan, Shivan and Narresh, Namrata Joshipura, Geisha Designs, Dhi, Ashish Soni and Abhishek Gupta, among numerous others.
With regards to the Council’s goal to advance, uphold and empower its designers and the fashion industry, it has set up a physical MSA (Main Stage Area), guaranteeing severe safety protocols, wherein designers can shoot and make their content for the shows. To achieve this, the FDCI has contributed intensely – from making the space and a group to shoot content alongside knowing high-tech abilities including VFX and CGI in addition to other things for a total and vivid experience. Designers are allowed to take shots around anywhere or come up with their own ideas, in this way giving them unparalled opportunity and backing to feature their collections.
The FDCI is trimming no corners and saving no expense to produce employment in a safe domain; each individual who gets to be there from models, to experts, to designers, hair and makeup artists are permitted distinctly on the presentation of a negative COVID-19 test.
Computerized and phygital is an accomplishment in the new ordinary and this is an incredible encounter, something which is staying put even post pandemic. The FDCI, has made a powerful outline for the future, this incorporates a studio set up with screens and bespoke lighting, where designers are shooting their fashion films/recordings. On the other hand, they can likewise shoot their own movies. These pre-shot movies will be spilled across different FDCI social platforms- Instagram, Facebook, Twitter, YouTube and the FDCI site. These will play as decided in the preset show plan.
With regards to the ethos, an online ‘Designer Showroom’, is being made, a committed space, where designers can upload their look books and receive orders, with their domestic and worldwide purchasers, through virtual meetings. This year, with numerous new augmentations, watching the accomplishment of the online release of Designer Stockroom, the FDCI will open this B2C stage indeed, for budding designers after the fashion week.
Nykaa collabs with influencers to engage audience digitally
January: To boost their online engagement, Nykaa Fashion has teamed up with beauty influencers in order to launch their mini-series, The Beauty Bar on the Nykaa Network. Nykaa is running various digital initiatives to keep up with its consumers ever since the lockdown was imposed in the previous year over the covid spread.
The interactive latest mini-tutorial series The Beauty Bar will have influencers giving tips to the viewers using the Nykaa products available at e-commerce platform of the brand. This would give shopper’s a piece of advice who are right now preferring online shopping while sitting at home. This would be done in place of the services and consultations the customers receive while in store.
Nykaa previously announced on Facebook that the celebrity make-up artist Ojas Rajani would come on January 16 to teach a Wedding Guest Look in a masterclass focusing the wedding season along with tips and tricks of make-up.
Other than this, Vibhuti Arora would be leading a skincare masterclass titled Skin Revival 2021 on the same day. She will showcase trending skincare techniques focusing on how to take good care of the skin naturally.
Other than increasing their digital mark, the brand has been on foot after lockdown to restart its ‘brick and mortar’ expansion. Nykaa Fashion recently announced its first store in New Delhi’s Ambience Mall. Further, their new stores are also opening in Thrissur and Thiruvananthapuram, among other locations in the country.
Paris Fashion Week of this month goes totally digital
January: French fashion’s regulatory body has ended the confusion and decided to go digital over the Paris Fashion Week. This month’s Paris men’s and haute couture will witness strict audience free amid the covid fear. The Federation de la Haute Couture et de la Mode told the luxury houses that they will not be allowed to invite guests this season as they got instructions by the police.
Even though Paris is not technically under lockdown, strict restrictions limited the movement in place nationwide which also include a 6pm or 8pm curfew. Also, a repeated failure in obeying the rules may lead you to a six-month prison sentence. Keeping the restaurants, bars, cinemas, theatres and museums shut, France’s second lockdown ended on 15 December.
In a statement to the AP, the federation said on Monday that “we confirm that there can be no public gatherings at Paris Fashion Week.” He further added, “houses can still organize ‘real’ runway shows with models broadcast live, provided that their events take place behind closed doors.”
In order to maintain the social distancing norms and the stringent restrictions, the French fashion regulatory body is practicing every necessary step.
Spanish brand Desigual expands online presence with Tata CLiQ Luxury
January: Spanish fashion brand Desigual has expanded its online presence through Tata CLiQ Luxury. Earlier, Desigual forayed its Indian presence with help of retail group Tablez. The brand partnered with Tata CLiQ Luxury to bring the unique designs and products of Desigual to customers across the country. The development came after the brand witnessed a great response from its first concept store in Delhi.
Adeeb Ahamed, managing director at Tablez quoted as saying in a press release by Desigual, “We are excited to partner with Tata CLiQ Luxury to make Desigual’s product portfolio more accessible to our existing and new customers. The collaboration envisions bringing together Tata CLiQ Luxury’s extensive reach with Desigual’s high fashion offering, to deliver a seamless shopping experience for the fashion-conscious Indian consumer.”
“We are delighted to bring Desigual, a brand much loved for its optimistic, differential aesthetic, to our discerning customers. With this addition, we are able to provide the savvy, global Indian with a truly international shopping experience – one that is focused on quality, authenticity and thoughtfulness,” said Gitanjali Saxena, business head at Tata CLiQ Luxury.
Desigual has been serving the best of their products to consumers and now aims at providing the digital presence. The Spanish brand aims at providing a unique character of its creations for the individuals wanting to be 100 per cent of themselves and express their most creative sides. The brand adjusts to needs of its buyers with the help of categories like women, accessories and footwear.
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