May 29: In a recent webinar with the Sarine Group of Israel, the Gem and Jewellery Export Promotion Council had promoted the benefits of traceability technology all across the diamond pipeline.

Earlier on May 24, the export council held a webinar on the topic ‘Traceability Value in the Natural Diamond Ecosystem’ while encouraging the Indian diamond businesses for responding to the growing consumer demand for more ethical jewellery by pursuing and communicating a traceable diamond supply chain.

GJEPC chairman Colin Shah and Sarine CEO, David Block discussed with GJEPC regional chairman Dinesh Navadiya, and executive director, Sabyasachi Ray over the growing vitality of traceability in diamonds and how to harness technology aiming to show the consumers the origin of the diamond they are buying, the journey from mine to store.

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The speakers also told the diamond businesses that the blockchain is part of traceability technology, however, not the core essence of it. They encouraged them further to take steps to communicate and track their diamond provenance.

The GJEPC on its website had said, “Traceability shows the good that diamonds bring to communities in mining communities in Africa and Russia and in manufacturing centres like India. It makes it possible to bring these stories to the consumer.”

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