03 February: Birkenstock has launched its first mono-brand store in Mumbai marking its fourth store in the country after stepping in Delhi, Hyderabad and Chennai.

The Birkenstock is a German lifestyle brand with a high range of iconic footwears who wish to cater to the Indian audience now with its wide collection of comfortable show designs based on the sophisticated orthopaedical footbed technology. The shop is placed in the renowned shopping district Linking Road of the country’s financial centre. Showcased in this Mumbai store will be bestowing both classic models and highlights of its latest collection.

The German brand looks forward to extending its retail in the widespread Indian market and is aggressively looking towards opening more stores in the key cities during the coming time. The retail space offers more than 200 different models manufactured by the largest show manufacturer of Germany.

Also read: German footwear brand Birkenstock plans expansion across India

Jens Hattab, Regional Managing Director Middle East Africa India at Birkenstock said, “Following a strong market entry of the brand in 2020, our quality products enjoy a great consumer appreciation in India. The recent opening in Mumbai as one of the country’s key fashion hubs is just another stepping stone in our strong growth plan for the year ahead.”

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