In a move to create a sustainable mark in the apparel sector, Flipkart announced that it would invest $35 million in the well known manufacturer Arvind fashion. It has acquired a significant minority stake in the firm and is looking to serve the hungry fashion conscious youth that is growing rapidly. The move is reportedly to serve the needs of the mentioned group in a more efficient manner.
India is considered to be the world’s second largest internet market with a range of players in the online category. Over the years Flipkart has managed to stay ahead of the game through various acquisitions in terms of Myntra and Jabong and now through its investment in Arvind Fashion’s ‘Arvind Youth Brands’.
In India, Arvind fashion overseas the operations of the prominent brand Flying Machine and started selling its items on Flipkart around 6 years ago. Besides local, the firm also manufactures and distributes international brands such as Polo Assn, Arrow, GAP, Tommy Hilfiger, Calvin Klein, Aeropostale, the Children’s Place and Ed Hardy. On inquiring about the deal, the CEO of Flipkart, Kalyan Krishnamurthy said that through this collaboration they are looking into growing their portfolio of products along with enhancing the brand equity. He also said that the brand Flying Machine resonates with the values and style of the youth which is a huge market to tap into. While J Suresh, MD and CEO of Arvind fashion reportedly said that the collaboration would help the firm improve its online growth strategy. He also said that while they continue to grow their offline channels using exclusive brand stores, department stores and multi-brand stores, Flipkart and Myntra will act as their preferred online partner for the Flying Machine brand and that the amount of reach Flipkart has will help to enhance their engagement with consumers.
Beautify your Winter look with these accessories| Trends for Winter fashion
Winter fashion, 22 January: Stepping out of the house when the temperature drops, that too in style, turns out to be one hell of a difficult task in winters. Beating the chilling winters requires something more than just inner wears and furred coats, you would require additional accessories to keep you both warm and stylish.
With winters breaking all records this time, girls might be suffering as they have to carry out proper clothing and fashion both on-point simultaneously, doing what is next-level strenuous. We cannot even think of removing the bundle of cloth layers the winters are making us wear then why not dress with them on? Indeed, the winter fashion struggle is real but we can make it happen if we want to show off our fashionable outfits in style and stay frost-free.
Check out some of our recommendations below:
Classy yet elegant, chokers magnify your look no matter if you wear it in any weather. Pair your cloth or ready-made chokers with your formal look, long coats, or front open leather jackets. Surprise your mates with this look and pull-off the winter fashion in style.
Silver oxidised earrings
There’s no outfit an earring cannot beautify! Literally, every girl misses wearing earrings especially in winters but did no one tell you that your plain winter coat required the charm in form of a silver lining? Yes, it does. Use your silver oxidised earrings with your plain winter outfits, these make you look simple and adorable.
Stoles and scarfs
Seems like no one mentioned about this one too! Scarfs are responsible for making you look gorgeous and warm like nothing else. Personally, I would suggest you buy colourful boho scarfs, these would not only add charm to your winter look but would make you feel good about yourself. Also, scarfs are the best way to protect your neck and chest from the direct chilling wind.
Heeled ones or flat, it is your call but boots keep you all warm, cosy and classy, of course. Furred boots help keep the feet warm and protected from frost. Your feet are the coldest body part and the one who faces challenges in getting proper warmth. Amid the struggle, your regular shoes do not contribute much in providing them with the proper warmth and fashion look. However,, here is where the long boots play a vital role.
Furred jackets make you feel cosy, sweet and warm altogether. Furred jackets are one way to keep yourself protected from the extreme cold weather and also pull off your winter look in style. Therefore, furred jackets are girl’s favourite and preferred all over.
Cosy pom beanies or hats for winter fashion, your choice
Depending upon your choice, protect your ears and head area with a beanie. Dress with a headcover.
Fossil Group launches virtual watch try-on feature without additional app
22 January: Never have you ever have had such experience. Luckily now with Fossil group, you can. Fossil Group has recently launched its new Virtual Watch Try-on experience across various brand channels including Fossil.com and Watch Station. Fossil Group is working partnership expansion with Tangiblee as the team rolled-put this web-based, and reality feature for watches.
This feature does not require the users to use or download another app or additional technical equipment to check the watch size. In just a few steps and taps, the consumers can place any Fossil watch on their wrist using the scaled accuracy. The Fossil team and Tangiblee wanting to bestow a unique user experience by maintaining the highest level of accuracy. This new development can be experienced by only following a two-step process.
The first step requires the users to measure the width of their wrist with their phone screens. The calibration or measurement step is not required for Tangiblee’s algorithms to work properly but assures that the wrist is measured accurately.
The second step calls for a picture of the user’s wrist using which the watch is virtually placed on the image. The user can slide the watch back and forth on the wrist, zoom in and out on the watch dial.
Tangiblee’s CEO, Eliad Inbar, said, “We’re excited to partner with such a wonderful collaborative partner and cannot wait to see what the usage & performance data reveals in terms of Fossil customers’ feedback as well as the impact to Fossil’s bottom-line.”
German brand Birkenstock sets up 4th Indian store in Mumbai
21 January: After establishing successful stores in Delhi, Hyderabad and Chennai, now Birkenstock is setting up their fourth store in India that is in the country’s finance centre, Mumbai. Other than this, the German manufacturer is planning to launches stores in Bengaluru and Chandigarh in the coming months to strengthen its Indian presence furthermore.
In a statement, Jens Hattab, regional managing director of Middle East Africa India at Birkenstock, “Following a strong market entry of the brand in 2020, our quality products enjoy a great consumer appreciation in India. The recent opening in Mumbai as one of the country’s key fashion hubs is just another stepping stone in our strong growth plan for the year ahead.”
Birkenstock entered the Indian market back in December 2019, however, its history dates back to 1774. As triggered by the covid-19 era, the German brand also launched its e-commerce platform in order to ensure that the buyers can shop from the comfort of their homes without risking the lives amid covid spread.
Every store of this brand aim at laying down the best shopping experience for the Buyers by offering them with over 200 several models from Germany’s largest shoe manufacturers. Also, it retails through multi-brand outlets.
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