April 23: Wella, a leading beauty firm has recently launched its eco-ethical professional hair and body care brand Wedo Professional across the Indian market.

The Wedo Professional offers a wide range of natural and clean shampoos, conditioners, and masks. The brand also claims that all its products are cruelty-free, vegan, and recyclable. Launching this brand, Wella is planning to perform well in the sustainable beauty market of India.

The products under the Wedo Professional brand will be available on the e-commerce platforms such as Nykaa, Amazon, along with various Wella stores in the country.

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Manish Bhagat, general manager of Wella India business in a statement said, “With the launch of the Wedo Professional brand in India, we are tapping into the growing consumers’ desire for products that perform while being conscious of the impact to the environment.”

He added, “Not only have we developed a consolidated range of multi-functional products that push the boundaries of the industry’s natural and ethical standards, but we aim to be as transparent as possible. We intend to start a dialogue and gradually push for positive change within the hair and beauty industry at large.”

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