April 23: Puma, a global sportswear brand has collaborated with fantasy sports platform Dream 11 to create an exclusive athleisure range. The range is introduced under the label called PumaxDream11.
The new range includes items like t-shirts, flip-flops, and caps. Both the brands, Puma and Dream 11, with this collection, are looking to strengthen their respective positions in the Indian market.
The latest collection wil be available online on various platforms like Puma’s website, Fancode Shop, along with across all Puma’s exclusive stores.
Sharing his take over the latest development, Abhishek Ganguly managing director of Puma India and South-East Asia in a statement said, “This collaboration will not only enable us to tap into the business opportunity in the category but also deepen our engagement with consumers. Creating an exclusive PUMAxDream11 range will give Dream11’s 100 million users access to sport-inspired merchandise infused with Puma DNA.”
Harsh Jain, CEO Dream11 added, “This is a strategic collaboration with sportswear brand Puma to strengthen Dream 11’s offline brand affinity. We share a common vision to grow the culture of sports in India. We believe this new collection will resonate well with our 100 million fans and enable us to strengthen our offline engagement with them.”