With everything that is being missed during the lockdown period, salons remain an inevitable part of the list. When talking about salons, the critical roles that hairdressers play are always worth mentioning. Appreciating their existence in our lives, L’Oréal India’s Professional Products Division has launched a solidarity campaign called #LoveIsInTheHair.
The campaign emerges out of the sole motive to acknowledge the importance of hairdressers in our lives. It reminds us of how they infuse confidence in us by just styling our hair.
The campaign celebrates the presence of hairstylists by connecting a myriad of famous hairstylists like Ambika Pillai, Jawed Habib, Kanta Motwani, Vipul Chudasama, Loic Chapoix, Rohan Jagtap, Akshata Honawar among others, with the celebrities such as Lisa Haydon, Sophie Choudry, Malavika Mohanan, and Rohit Bal and have them share their stories and the relationship they had built together with the customers.
Launching the campaign, Lisa Haydon, Actress, and Model, said, “Great hair plays a big part when being in front of the camera. For me hair has always been a way to express myself, to make me feel confident, beautiful, and strong. Having a great hairstylist, not just one who is great at their job, but someone who is easy to work with, interprets a vision effortlessly, someone you can get along with when on a film set for months, someone who gets it, is very important. The relationships built with the hairstylists I’ve worked with over the years…you know who you are…are cherished ones. They are lifelong friendships.”
D. P. Sharma, Director, Professional Products Division, said, “Hairdressers all over India have been impacted by the lockdown. Through this campaign, we want to create recognition and appreciation for the special relationship shared between a hairdresser and a consumer. It is often more than just a haircut or color service; it turns into friendship and family. The campaign is an industry-wide initiative, bringing together the pillars and opinion leaders across the community. We are also drawing upon our own wide L’Oréal customer universe, across our signature brands, to spread the love. With more than 110 years of professional beauty heritage, L’Oréal is committed to serving as a partner and advocate for the industry.”
The solidarity campaign starts with the celebrities sharing their stories of companionship through open letters and later inviting the viewers to support and appreciate the community of hairstylists.
The move is another diversion of virtual training and up-skilling that L’Oréal has provided to salons during the lockdown period. The company has also issued “Back to Business” safety guidelines for all its partner salons in order to provide assistance in reopening the procedure.