April 15: As a part of its Puthandu celebrations in the Indian state of Tamil Nadu, Kalyan Jewellers has recently announced several offers and discounts worth Rs. 100 crore.
Puthandu is an auspicious celebration that marks the beginning of the new year in Tamil Nadu. It is auspicious to buy gold during this celebration. As a part of its offer, the leading jewellery firm will be offering unconditional gold vouchers coupled alongside discounts on gold and diamond jewellery.
By introducing such heavy offers, Kalyan Jewellers is expecting strong sales across its showrooms in Tamil Nadu given that the festival is considered lucky to buy gold.
Commenting on the festive offer, TS Kalyanaraman, chairman at Kalyan Jewellers, in a statement said, “The festival of Puthandu marks the beginning of the New Year in Kerala and is considered as a time of new beginnings. With the pandemic reducing the festive celebrations to intimate affairs last year, our aim is to enhance consumer experience and help them reap maximum benefits from their jewellery purchases with our unique Rs 100 crore giveaway offer clubbed with mega discounts.”
Further, he added, “Keeping the safety of our patrons and the larger community at priority, we are following stringent hygiene and precautionary measures across our showrooms; offering an unmatched retail experience and being part of the festive celebrations.” As of now, Kalyan Jewellers is a big deal now having 107 showrooms in India and 30 in the Middle East. Recently, the company raised Rs. 1,175 crore through an IPO.