December: Nexa, a well-known name in automobiles industry and Lakme Fashion Week are all set to introduce Nexa Digital Couture which is the first one in India. This concept would be brought life by 6 esteemed designers from the fashion fraternity. These designers are Abraham & Thakore, Payal Singhal, Amit Aggarwal, Huemn, Kanika Goyal and Ridhi Mehra. They will develop a sketch and then transform it into a 3D virtual garment worn by a virtual model only to showcase it to the viewers.
Lakme and IMG Reliance in a joint press release quoted, “Nexa Digital Couture promises to bring to consumers a one-of-a-kind innovation of the digital age that allows for customised couture and an enthralling user experience.”
Jaspreet Chandok, head-Lifestyle Businesses, IMG Reliance quoted, “The introduction of Digital Couture moving beyond physical restraints marks yet another first not only for the platform but also for the country. We are extremely thrilled to bring Nexa Digital Couture – a never-seen-before innovation through our partnership with Nexa. This futuristic concept marks the next step in consumer dressing and purchase.”
Also read: Indian Fashion designer Manish Malhotra launches skincare range
Talking about the development, Shashank Srivastava, executive director-Marketing and Sales, Maruti Suzuki said, “Considering the times we live in, customers have changed the way they consume media. They are leaning more towards digital. This prompted us at Nexa to bring something new and innovative in line with our philosophy of Create.Inspire. In association with Lakmé Fashion Week, Nexa is introducing India’s first-ever Digital Couture. It is a unique concept that will redefine the fashion and lifestyle space in the coming years. Nexa is delighted to collaborate with six distinguished fashion designers to put this concept into reality.”