Known for her creations with traditional Hyderabadi zardosi embroidery, designer Anushree Reddy launched her very first store-in-store model with fashion retailer Ogaan in New Delhi on Tuesday. Indeed a season treat!
Reddy’s store is set inside Ogaan’s Mehrauli wedding shop. The launch took place with a preview of the designer’s Fall Wedding Collection. The Fall collection includes both men and women wear. Reddy shared a glimpse of the collection with a splash of yellow featuring kurta, traditional and fusion lehengas, and sherwanis.
Commenting on the launch in an Instagram post Reddy said, “Dear Delhi, a city and people I truly love. Couldn’t be happier to bring to you my first store-in-store with Ogaan Mehrauli. Opening doors on 10th December 2019.”
Sarees to lehangas, vibrant colors to pastel shades, subtle florals to embellishments, the store showcases it all.
Earlier this month Reddy put up a three-day season sale on all her designs at Hyderabad flagship store.