Bollywood actor Ananya Panday has been signed as the brand ambassador of Fastrack’s freshly launched perfume collection.
The range features 7 different varieties available Trance, Beat and Pulse each for men and women. With the concept of gender fluidity, the brand has also launched a signature unisex offering, Solo.
From design to fragrance, Fastrack’s new range of perfumes comprises all the elements needed to find space in a youngster’s wardrobe. The product design is inspired from Bluetooth speakers. Through this collection Fastrack aims the millennial for its growth and escalation.
In a press release, Mr.S.Ravi Kant – CEO, Watches and Wearable, Titan Company Limited, stated, “Being India’s iconic youth fashion brand, Fastrack has consistently endeavoured to meet the ever-changing needs of the Indian consumers. It was time for us to widen our footprint in the personal lifestyle categories that are currently under served. With the sharp rise in focus on grooming and fragrance, there was a clear consumer need which we have tried to fulfill with this collection.”
“To further strengthen the connect with the target audience, Fastrack wanted to associate with a persona that appeals to the youth of this country and actor Ananya Panday is a seamless fit. She is a true youth icon and connects very closely with Fastrack’s personality which is trendy, edgy, youthful and vibrant,” the CEO added.
Meanwhile Pandey at the launch said, “I am thrilled to be the face of one of the most stylish brands from the house of Titan Company. I believe fragrances are an important aspect of our everyday grooming and are also a personality identifier. Fastrack has a diverse range of perfumes which compliments your personality and gives you the opportunity to be your true self.”