“Now we celebrate women through our calendar. We celebrate their choices, their freedom, their individuality and, of course, their confidence. Today, it is more beyond looks,” says ace fashion photographer Atul Kasbekar.
Kasbekar has seen 17 years of Kingfisher Calendar through his lens and feels representation of models in the calendar has changed and became more inclusive. Having done numerous shoots for its pages, no one knows of India’s most glamorous calendar and its evolution better than Kasbekar.
“Earlier, there was a taboo around the Kingfisher Calendar. People did not think highly of it. It was taken very casually but now maturity is associated with it. There are more mature viewers now and a lot of thought goes behind it. Also, people mostly used to look for the glam quotient but now things have changed,” he says.
The Kingfisher Fashion Calendar is to be reveled in a few weeks and will features several top models including Aditi Arya, Aishwarya Sushmita, Pooja Chopra and Zoya Afroz.
Kasbekar shot the calendar at beautiful locations in and around Cape Town, South Africa.