{"id":948,"date":"2019-12-30T16:07:21","date_gmt":"2019-12-30T10:37:21","guid":{"rendered":"http:\/\/172.105.37.82\/?p=948"},"modified":"2019-12-30T16:07:21","modified_gmt":"2019-12-30T10:37:21","slug":"huda-kattan-its-all-about-authenticity-and-connection","status":"publish","type":"post","link":"https:\/\/indiacityblog.com\/beauty\/huda-kattan-its-all-about-authenticity-and-connection-948\/","title":{"rendered":"Huda Kattan: It’s all about authenticity and connection"},"content":{"rendered":"

From launching the brand in 2013 to making it one of the most recognisable names in the industry, a lot of hardwork and patience has gone into the journey of Huda Beauty. Founder Huda Kattan recently spoke about the key to stand out in the growing competition and rapidly expanding market.<\/p>\n

\u201cIt may seem very emotional, but I think the two things that set you apart from growing competition are authenticity and connection,\u201d said Kattan talking to IANS Life. \u201cWithout these two, I think it\u2019s hard to stand out and to build a loyal community despite how strong your business model may be,\u201d she added.<\/p>\n

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Source: Instagram (Huda Beauty)<\/figcaption><\/figure>\n

From being a beauty blogger to launching her own beauty brand, the founder has come a long way. Taking it from the brand\u2019s journey, Kattan said it’s important to keep customers on priority and cater according to their needs. She stated, \u201cAll of the content we push is extremely authentic and we still recommend and promote other products to show that it\u2019s still the case. During a consumer-led time, it\u2019s important to really understand what \u2018consumer-led\u2019 means and to operate accordingly.\u201d<\/p>\n

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Rose collection from Huda Beauty<\/figcaption><\/figure>\n

\u201cWe do everything from the heart and our community knows it. We talk with them, listen to them and make them feel like they are a part of our journey because they are. We don\u2019t try to sell them anything we don\u2019t truly believe in and they know that,\u201d she concluded.<\/p>\n","protected":false},"excerpt":{"rendered":"

From launching the brand in 2013 to making it one of the most recognisable names in the industry, a lot<\/p>\n","protected":false},"author":4,"featured_media":949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[652],"tags":[2037,2038],"yst_prominent_words":[117,107,2034,2033,2035,2030,2032,2024,2026,2036,1570,2025,2029,2031],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/posts\/948"}],"collection":[{"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/comments?post=948"}],"version-history":[{"count":0,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/posts\/948\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/media\/949"}],"wp:attachment":[{"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/media?parent=948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/categories?post=948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/tags?post=948"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/yst_prominent_words?post=948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}