{"id":5960,"date":"2021-06-09T19:20:56","date_gmt":"2021-06-09T13:50:56","guid":{"rendered":"https:\/\/indiacityblog.com\/?p=5960"},"modified":"2021-06-09T19:20:56","modified_gmt":"2021-06-09T13:50:56","slug":"dabur-india-ltd-launches-germ-protection-shampoo-aims-to-strengthen-vatika-portfolio","status":"publish","type":"post","link":"https:\/\/indiacityblog.com\/retail\/dabur-india-ltd-launches-germ-protection-shampoo-aims-to-strengthen-vatika-portfolio-5960\/","title":{"rendered":"Dabur India Ltd launches germ protection shampoo, aims to strengthen Vatika portfolio"},"content":{"rendered":"<p><strong>June 8:<\/strong> Dabur India Ltd has recently launched its germ protection shampoo aiming to strengthen its Vatika portfolio. This new product claims protection against germs and the highly contagious coronavirus.<\/p>\n<p>With this, India&#8217;s leading Ayurvedic company is expecting high sales amind the deadly Covid-19 second wave in India. The company also expects a cash-in on the pandemic and has a focus on hair and scalp hygiene.<\/p>\n<p>The brand has launched the product in 4 different quantities and prices given 80ml, 180ml, 440ml and 640ml &#8212; priced at Rs 45, Rs 95, Rs 250 and Rs 400, respectively.<\/p>\n<p><strong>Also read: <a href=\"https:\/\/indiacityblog.com\/retail\/mamaearth-aims-strengthening-leadership-segment-with-karan-bajwas-appointment-as-vice-president-5827\/\">Mamaearth aims strengthening leadership segment with Karan Bajwa\u2019s appointment as vice president<\/a><\/strong><\/p>\n<p>Sharing his take over the latest launch, Gaurav Parashar, marketing head of hair care at Dabur India Ltd said, &#8220;We are happy to add a new member to the Vatika brand. The new Vatika germ protection shampoo is a first-of-its-kind shampoo in the market which along with the benefits of natural ingredients, that Vatika Brand is known for, also helps to protect against germs and the coronavirus.&#8221;<\/p>\n<p>Further, the marketing head stated, &#8220;The Covid pandemic has brought about a change in the consumer behaviour and purchasing habits. While there is a huge thrust on protecting the hands and face, protecting the hair and scalp is a need that is growing. Keeping this in mind, we have launched Vatika germ protection shampoo.&#8221;<\/p>\n<p>The newly added product of the Vatika brand will be available on leading e-commerce platforms and retail stores across the country. Dabur Ltd is one of the fastest-growing and leading companies in India that has a strong presence in the personal care segment. As the brand has introduced a new product into its wide range, the response for the same is yet to be out.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>June 8: Dabur India Ltd has recently launched its germ protection shampoo aiming to strengthen its Vatika portfolio. This new<\/p>\n","protected":false},"author":17,"featured_media":5961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,1006],"tags":[7993,7496],"yst_prominent_words":[107,140,415,4439,1460],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/posts\/5960"}],"collection":[{"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/comments?post=5960"}],"version-history":[{"count":0,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/posts\/5960\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/media\/5961"}],"wp:attachment":[{"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/media?parent=5960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/categories?post=5960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/tags?post=5960"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/yst_prominent_words?post=5960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}