Made in India brand Amiraah aims to revive Indian crafts and designers<\/a><\/strong><\/p>\nSharing about the latest development, Couture Rani\u2019s CEO, Gina Mathew, told Elle India, “Our goal is to shine a spotlight on the incredible talent from the region and focus our attention on brands that follow a slow fashion approach. Craftsmanship, sustainability and supporting artisan communities is at the forefront of Couture Rani\u2019s mission.”<\/p>\n
Furthermore, Mathew added, “We\u2019re very excited to be launching the new site. We will initially feature a small roster of designers and add more over the next few months. One aspect we\u2019re most excited about is providing a space to incubate young design talent and give them an opportunity to showcase their collection on our site. We will be working with Ashwin Thiyagarajan as our first emerging talent whose journey we\u2019ll share via our social media channels. There are also pop-up events in the works and expanding our offerings into beauty and lifestyle products.”<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"May 27: Couture Rani is relaunching its name, however, it now has a multi-brand e-commerce site to bring South Asian<\/p>\n","protected":false},"author":17,"featured_media":5871,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[7929,7930,7928,7925,7927,7926],"yst_prominent_words":[107,181,103,245,2081,382,104,140,187,210,2619,1004,295,5515,1749],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/posts\/5870"}],"collection":[{"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/comments?post=5870"}],"version-history":[{"count":0,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/posts\/5870\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/media\/5871"}],"wp:attachment":[{"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/media?parent=5870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/categories?post=5870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/tags?post=5870"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/yst_prominent_words?post=5870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}