{"id":5733,"date":"2021-05-11T17:23:44","date_gmt":"2021-05-11T11:53:44","guid":{"rendered":"https:\/\/indiacityblog.com\/?p=5733"},"modified":"2021-05-11T17:23:44","modified_gmt":"2021-05-11T11:53:44","slug":"big-bazaar-to-launch-new-marketing-strategy-to-compete-with-amazon-focus-on-express-delivery-local-tie-ups","status":"publish","type":"post","link":"https:\/\/indiacityblog.com\/retail\/big-bazaar-to-launch-new-marketing-strategy-to-compete-with-amazon-focus-on-express-delivery-local-tie-ups-5733\/","title":{"rendered":"Big Bazaar to launch new marketing strategy to compete with Amazon, focus on express delivery, local tie-ups"},"content":{"rendered":"<p><strong>May 11:<\/strong> Big Bazaar, a well-known FMCG business is close to launching its new marketing strategy as it aims to compete against e-commerce giant Amazon.<\/p>\n<p>The FMCG brand is also planning to focus on its express delivery and local tie-ups. Sources had told TNN that Big Bazaar is planning to change its tagline as well, from India Ki Apni Dukaan to India Ki Asli Dukaan.<\/p>\n<p>As reported by TNN, a Future Group senior executive said, &#8220;Employees at our stores are doubling as delivery executives. We have also tied up with hyperlocal delivery companies. Our average ticket size for essentials is around Rs 1,500 [$20.45] for this service, which is far higher than that of online-only players in the space. No other player currently delivers in two hours.&#8221;<\/p>\n<p><strong>Also read: <a href=\"https:\/\/indiacityblog.com\/fashion\/sabyasachi-collaborates-with-nilaya-to-launch-line-of-wall-coverings-furnishings-5653\/\">Sabyasachi collaborates with Nilaya to launch a line of wall coverings, furnishings<\/a><\/strong><\/p>\n<p>The executive further added, &#8220;Apart from the \u2018Asli Dukan\u2019 moniker, we have played on the word \u2018Amazing\u2019 by using terms such as Amazing Service, Amazing Prices, Amazing Products and Amazing Deals.&#8221;<\/p>\n<p>All the slogans of Big Bazaar will be mainly focusing on the pandemic driven customer behaviour that focuses on value for money and customer service.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>May 11: Big Bazaar, a well-known FMCG business is close to launching its new marketing strategy as it aims to<\/p>\n","protected":false},"author":17,"featured_media":5734,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1006],"tags":[],"yst_prominent_words":[581,1620,458,567,1721,140,4364,459,568],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/posts\/5733"}],"collection":[{"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/comments?post=5733"}],"version-history":[{"count":0,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/posts\/5733\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/media\/5734"}],"wp:attachment":[{"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/media?parent=5733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/categories?post=5733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/tags?post=5733"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/yst_prominent_words?post=5733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}