{"id":5726,"date":"2021-05-10T18:05:35","date_gmt":"2021-05-10T12:35:35","guid":{"rendered":"https:\/\/indiacityblog.com\/?p=5726"},"modified":"2021-05-10T18:05:35","modified_gmt":"2021-05-10T12:35:35","slug":"timex-group-adidas-strike-global-licensing-deal-collection-to-be-out-by-spring-2022","status":"publish","type":"post","link":"https:\/\/indiacityblog.com\/retail\/timex-group-adidas-strike-global-licensing-deal-collection-to-be-out-by-spring-2022-5726\/","title":{"rendered":"Timex Group, Adidas strike global licensing deal, collection to be out by Spring 2022"},"content":{"rendered":"
May 10:<\/strong> A watchmaking brand Timex Group and Adidas has signed a new global licensing agreement for watches, as both the brands announced the same earlier on Thursday. Timex Group will be responsible for designing, manufacturing and distributing watches under the Adidas Originals brand.<\/p>\n The collection will be distributed worldwide as the first collection of watches will hit the market in Spring 2022. The new agreement aims to blend Adidas Originals’ street culture inspiration with the design expertise of Timex Group.<\/p>\n Also, Adidas is aiming to keep its commitment towards sustainability. The collection will be available across Adidas owned stores, affiliates and e-commerce, and through Timex Group’s global distribution network.<\/p>\n