Timex brings on-board actor Sidharth Malhotra for the We Don\u2019t Stop campaign<\/a><\/strong><\/p>\nSundeep Chugh, managing director at Benetton India, in a statement, said, “We hold a robust footprint in apparel and accessories category in the country and this partnership will mark our foray into watches, strengthening our presence towards two of the fastest-growing consumer segments; youth and kids. We are confident of creating a disruptive product range through this collaboration, further elevating our positioning as a lifestyle brand.”<\/p>\n
Expressing her take over the agreement, Sharmila Sahai, managing director at Timex India, added, “The company with this partnership aims to strengthen its fashion-forward customer base and widen our product assortments. This partnership will help us increase preference amongst the youth segment across important markets – metros and tier 1, 2 cities.”<\/p>\n
Recently Timex has brought Bollywood actor Sidharth Malhotra on board to promote its We Don’t Stop campaign in India. Other than this, in order to expand its e-retailing business, Timex Group had announced a partnership with the retail entity Timehut.<\/p>\n","protected":false},"excerpt":{"rendered":"
April 15: Timex India has recently entered into a licensing agreement along with Benetton India, a leading fashion brand for<\/p>\n","protected":false},"author":17,"featured_media":5612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,1006],"tags":[7777,7776,7779,6603,7710,7778],"yst_prominent_words":[4314,4430,107,389,1298,140,1920,128,415,423,1712],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/posts\/5611"}],"collection":[{"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/comments?post=5611"}],"version-history":[{"count":0,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/posts\/5611\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/media\/5612"}],"wp:attachment":[{"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/media?parent=5611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/categories?post=5611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/tags?post=5611"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/yst_prominent_words?post=5611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}