{"id":5548,"date":"2021-04-05T13:54:17","date_gmt":"2021-04-05T08:24:17","guid":{"rendered":"https:\/\/indiacityblog.com\/?p=5548"},"modified":"2021-04-05T13:54:17","modified_gmt":"2021-04-05T08:24:17","slug":"jack-jones-launches-protect-a-range-of-sustainable-denim","status":"publish","type":"post","link":"https:\/\/indiacityblog.com\/fashion\/jack-jones-launches-protect-a-range-of-sustainable-denim-5548\/","title":{"rendered":"Jack &amp; Jones launches &#8216;Protect&#8217;, a range of sustainable denim"},"content":{"rendered":"<p><strong>April 05:<\/strong> Danish firm Jack &amp; Jones has recently announced the much-awaited launch of Jack &amp; Jones Protect that is going to be the most sustainable denim collection to date on the premise of eco-responsibility.<\/p>\n<p>This is a special collection that is now available from March 30, 2021. The collection will be available on the Jack &amp; Jones India website as well as all stores. Jack &amp; Jones is one of the leading jeanswear brands which is headquartered in Denmark.<\/p>\n<p>The newly launched denim features a fabric made from the blend of BCI Cotton and polyester from recycled pet bottles. The fabric is dyed or manufactured using recycled water rather than freshwater usage.<\/p>\n<p><strong>Also read: <a href=\"https:\/\/indiacityblog.com\/fashion\/spanish-fashion-brand-mango-announces-vaani-kapoor-as-first-indian-brand-ambassador-5544\/\">Spanish fashion brand Mango announces Vaani Kapoor as its Indian brand ambassador<\/a><\/strong><\/p>\n<p>For the back patch, used bottle corks are used, at the same time, the buttons are lead, nickel and cadmium-free. The information about the sustainability development was bestowed by the parent company of Jack &amp; Jones, Bestseller India.<\/p>\n<p>\\The newly introduced sustainable denim range of Jack &amp; Jones is a new way of life and not just a trend. The denim brand aims to follow the core values of using recycled material, ethical sourcing, and green chemistry by &#8216;treating the denim with eco-friendly methods such as ozone, laser, and e-flow&#8217;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>April 05: Danish firm Jack &amp; Jones has recently announced the much-awaited launch of Jack &amp; Jones Protect that is<\/p>\n","protected":false},"author":17,"featured_media":5549,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[7719,7721,7722,7720],"yst_prominent_words":[107,103,2116,2980,140,160,2133,577],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/posts\/5548"}],"collection":[{"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/comments?post=5548"}],"version-history":[{"count":0,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/posts\/5548\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/media\/5549"}],"wp:attachment":[{"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/media?parent=5548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/categories?post=5548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/tags?post=5548"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/yst_prominent_words?post=5548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}