{"id":5372,"date":"2021-03-10T11:34:26","date_gmt":"2021-03-10T06:04:26","guid":{"rendered":"https:\/\/indiacityblog.com\/?p=5372"},"modified":"2021-03-10T11:34:26","modified_gmt":"2021-03-10T06:04:26","slug":"myntra-partners-with-bath-both-focus-on-expansion-via-association","status":"publish","type":"post","link":"https:\/\/indiacityblog.com\/beauty\/myntra-partners-with-bath-both-focus-on-expansion-via-association-5372\/","title":{"rendered":"Myntra partners with Bath & Body Works; both focus on expansion via association"},"content":{"rendered":"
March 09:<\/strong> In order to strengthen its beauty portfolio, fashion e-commerce platform Myntra has launched Bath & Body Works on its platform. This association has put Myntra one step ahead on its way to further strengthen its personal care and beauty category. Along with this partnership, on the other hand, Bath & Body Works also expect to improve its sales taking the help of Myntra’s wide consumer reach.<\/p>\n As per Myntra’s claims, its beauty category has registered over 80 per cent year-on-year growth with appreciable contribution from tier 2 and tier 3 cities.<\/p>\n Bath & Body Works entered the wide Indian market as they partnered with Major Brands that is a leading Franchisee for International fashion brands. With this, they were able to launch their first store in India at Select Citywalk, located in New Delhi. Afterwards, the brand initiated more store openings in leading metros and also, launched its own online website.<\/em><\/p>\n