{"id":5334,"date":"2021-03-05T21:38:29","date_gmt":"2021-03-05T16:08:29","guid":{"rendered":"https:\/\/indiacityblog.com\/?p=5334"},"modified":"2021-03-05T21:38:29","modified_gmt":"2021-03-05T16:08:29","slug":"dabur-india-launches-new-shampoos-range-for-vatika-brand-focuses-on-e-commerce-route","status":"publish","type":"post","link":"https:\/\/indiacityblog.com\/beauty\/dabur-india-launches-new-shampoos-range-for-vatika-brand-focuses-on-e-commerce-route-5334\/","title":{"rendered":"Dabur India launches new shampoos range for Vatika brand; focuses on e-commerce route"},"content":{"rendered":"

March 05:<\/strong> Aiming towards product expansion, Dabur India has launched its premium range of shampoos under their Dabur Vatika Select brand label encouraging their product portfolio.<\/p>\n

The company has been investing more in the e-commerce route in order to drive more growth and traffic of its new products as the company expects strong sales for the same with the help of this route.<\/p>\n

Sharing the excitement over the most awaited launch, Smerth Khanna, serving as the e-commerce head of Dabur India was quoted as saying, \u201cThe company is betting big on the e-commerce channel. Our continuous effort has been to give our shoppers something new and exciting. Dabur Vatika Select\u2019s premium range of shampoos is our latest offering in this endeavour.\u201d<\/p>\n

Also read: Beauty brand Asa launches on Nykaa; launches 2 more products<\/a><\/strong><\/p>\n

Further, he added, \u201cEach variant of the new range has a unique ingredient that solves specific hair problems. Both the Dabur and Flipkart teams have worked closely to understand the emerging trends in the natural ingredient-based shampoo category to come up with a select range of shampoos.\u201d<\/p>\n

The recently launched products by Dabur will be, as of now, available on the e-commerce platform Flipkart exclusively. Also, the brand will be rolling out its products across the regular retail channels in the upcoming few months.<\/p>\n

Dabur is among the leading brands for consumers in India in the segment of personal care. From skin care to health supplements, Dabur guarantees product quality.<\/p>\n","protected":false},"excerpt":{"rendered":"

March 05: Aiming towards product expansion, Dabur India has launched its premium range of shampoos under their Dabur Vatika Select<\/p>\n","protected":false},"author":17,"featured_media":5335,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[652],"tags":[7495,7499,7501,1041,7497,7496,7500,7498],"yst_prominent_words":[107,185,382,1035,140,210,2186,416,415,231,108,1736,5656],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/posts\/5334"}],"collection":[{"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/comments?post=5334"}],"version-history":[{"count":0,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/posts\/5334\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/media\/5335"}],"wp:attachment":[{"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/media?parent=5334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/categories?post=5334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/tags?post=5334"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/yst_prominent_words?post=5334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}