{"id":4989,"date":"2021-01-27T13:07:30","date_gmt":"2021-01-27T07:37:30","guid":{"rendered":"https:\/\/indiacityblog.com\/?p=4989"},"modified":"2021-01-27T13:07:30","modified_gmt":"2021-01-27T07:37:30","slug":"fashion-brand-indya-prepares-its-foray-into-skincare-segment","status":"publish","type":"post","link":"https:\/\/indiacityblog.com\/beauty\/fashion-brand-indya-prepares-its-foray-into-skincare-segment-4989\/","title":{"rendered":"Fashion brand Indya prepares its foray into skincare segment"},"content":{"rendered":"<p><strong>27 January:<\/strong> A renowned brand Indya which caters to the women clothing fashion has forayed into the skincare segment as well. It said 15-20 per cent of its revenue to come from this category in the coming 18-24 months.<\/p>\n<p>Owned by High Street Essentials, Indya also runs the FabAlley brand and it will introduce 39 stock-keeping units in the face care category whose prices will be priced between Rs. 250-1,450. These skincare products will be available on the Indya website other than the exclusive brand stores and online platforms as well including Purplle, Myntra and Nykaa.<\/p>\n<p>Indya skincare segment will be live on Nykaa Beauty app and other aforementioned digital shopping sites from 1st of February 2021 with high expectations of becoming a large business category for the company.<\/p>\n<p><strong>Also read: <a href=\"https:\/\/indiacityblog.com\/retail\/covid-19-aftermath-hul-gradually-gets-back-on-track-with-its-hair-skin-care-products-3008\/\">Covid-19 aftermath: HUL gradually gets back on track with its hair &amp; skin care products<\/a><\/strong><\/p>\n<p>HSE co-founder Tanvi Malik was quoted by PTI as saying said, \u201c<em>The USD, 2.5 billion skincare market, is one of the fastest-growing segments in India. By focusing our resources, robust logistics and marketing, and with our existing two billion-strong loyal customer base, we are aiming to grow this category swiftly. With Indya Skin Care we aim to be a brand that is not only affordable and delivers results but also provides a form of self-expression to the millennial Indian woman. With our fashion brands already retailing at all large platforms, we were confident to adopt the same strategy for skincare, too.<\/em>\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>27 January: A renowned brand Indya which caters to the women clothing fashion has forayed into the skincare segment as<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[652],"tags":[7127,7128,7130,7125,7126,7124,271,7129,7132,7131],"yst_prominent_words":[107,292,209,104,464,111,231,423,3001,2727,3003],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/posts\/4989"}],"collection":[{"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/comments?post=4989"}],"version-history":[{"count":0,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/posts\/4989\/revisions"}],"wp:attachment":[{"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/media?parent=4989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/categories?post=4989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/tags?post=4989"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/yst_prominent_words?post=4989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}