{"id":4862,"date":"2021-01-16T19:34:02","date_gmt":"2021-01-16T14:04:02","guid":{"rendered":"https:\/\/indiacityblog.com\/?p=4862"},"modified":"2021-01-16T19:34:02","modified_gmt":"2021-01-16T14:04:02","slug":"nykaa-collabs-with-influencers-to-engage-audience-digitally","status":"publish","type":"post","link":"https:\/\/indiacityblog.com\/fashion\/nykaa-collabs-with-influencers-to-engage-audience-digitally-4862\/","title":{"rendered":"Nykaa collabs with influencers to engage audience digitally"},"content":{"rendered":"
January<\/strong>: To boost their online engagement, Nykaa Fashion has teamed up with beauty influencers in order to launch their mini-series, The Beauty Bar on the Nykaa Network. Nykaa is running various digital initiatives to keep up with its consumers ever since the lockdown was imposed in the previous year over the covid spread.<\/p>\n The interactive latest mini-tutorial series The Beauty Bar will have influencers giving tips to the viewers using the Nykaa products available at e-commerce platform of the brand. This would give shopper’s a piece of advice who are right now preferring online shopping while sitting at home. This would be done in place of the services and consultations the customers receive while in store.<\/p>\n Nykaa previously announced on Facebook that the celebrity make-up artist Ojas Rajani would come on January 16 to teach a Wedding Guest Look in a masterclass focusing the wedding season along with tips and tricks of make-up.<\/p>\n