Pune\u2019s 9 year old Vidhi Karva becomes youngest designer at Dubai World Fashion Week<\/a><\/strong><\/p>\nOn being asked about his first meeting or interaction with Cardin, Sethi shared that India must be aware of this fact that the journey of international fashion began in the country because of Pierre Cardin himself. He mentioned that Cardin had introduced many opportunities in the market and he also brought the Handicrafts and Handlooms Export Corporation of India Ltd back in 1967.He further quoted to HT, “Pupul Jayakar, who was heading the HHEC at the time, invited him to the country. I went to audition as a model for a fashion show that he was doing at the Ashoka hotel, but that was just ostensibly because I carried with me all my sketches and paintings to show him. I didn\u2019t model but he liked the drawings very much and asked me to work for him in Paris. That was a seminal show, and it was the first time we saw international fashion.”<\/p>\n
HT asked Rajeev Sethi about Cardin and his contribution remembered by masses in the coming times. On this, Sethi expressed, “By the time I got to Paris and joined him, he was already a global brand. What attracted me was that he was moving beyond fashion into things that touched life as a whole. He could link this kind of trans-disciplinary market with commerce. Of course, people had made perfumes but no one had made it at a scale that Cardin did. Branding idea is not new, but what you can do with branding, from the glamour industry, and take it to a more pr\u00eat-a-poter line, is his innovation. He said you could do all the things that Haute Couture does, and you could do it so bespoke that it could become even ready-to-wear. He was the first to break the dichotomy between the two, and he made high fashion think seriously about the fashion that goes out to more people.”<\/p>\n","protected":false},"excerpt":{"rendered":"
Designer Rajeev Sethi, December: The death of the Italian-French veteran fashion designer Pierre Cardin hit like a shock to everyone<\/p>\n","protected":false},"author":17,"featured_media":4643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[6758,6706,6707,6757],"yst_prominent_words":[4559,220,465,104,4150,1783,140,1822,5218,1599,630,4153,779],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/posts\/4671"}],"collection":[{"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/comments?post=4671"}],"version-history":[{"count":0,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/posts\/4671\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/media\/4643"}],"wp:attachment":[{"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/media?parent=4671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/categories?post=4671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/tags?post=4671"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/indiacityblog.com\/wp-json\/wp\/v2\/yst_prominent_words?post=4671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}